This article has been updated with the latest insights for 2026. In Pharma, the need for knowledge comes from all ends. To meet, for instance, healthcare professionals’ needs, it is vital to share your medical data and information in the right format. For that, emails are still playing a determining role in the industry, being […]
The Top 5 Email Marketing Trends to Optimize Your Strategy Looking to increase brand awareness and authority, improve customer engagement, lower customer acquisition cost, and benefit ROI?… Then you must know what’s buzzing for 2022. And that are the email marketing trends to look out for! What are every marketer’s main goals? Brand/Product Awareness; Product/Service […]
This article has been updated with the latest insights for 2026. Adding video to an email is one of the best boosts to your marketing conversions. It’s the consumer’s preferred media format that will make your emails irresistible. After all, video marketing is the type of content that helps to give a boost to both […]
2022 has been a year in which video marketing trends are taking over many communication strategies. This spread throughout a variety of industries. In this type of content in a digital sphere, there is a myriad of different possibilities to explore. Pharma won’t be able to escape this increasing trend for long. With this in […]
This article has been updated with the latest insights for 2026. Covid-19 created the perfect landscape for disruption in healthcare. It brought a sense of urgency as the interactions go remote and digital. Healthcare Professionals (HCP) transformed into digital natives. Nowadays they seek seamless experiences. Keep reading to discover some of the most amazing video […]
This article has been updated with the latest insights for 2026. HCP’s engagement with pharma companies was once devoted to in-person interactions with sales reps. These were often quick meetings that put physicians in contact with a brand’s products. Yet, the digital era came, and all changed. Information consumption and buying habits have changed since […]
This article has been updated with the latest insights for 2026. Video instant play inside an email is becoming a real possibility in a wider range of email providers. But technically speaking, we’ve come a long way from traditional video content watching. Its consumption and demand boosted to unseen numbers before the pandemic that impacts […]
This article has been updated with the latest insights for 2026. The pandemic obliged pharma reps to become “digitally present” as opposed to face-to-face. It also pushed HCP to evolve their expectations regarding the interactions with the businesses. All as new digital natives in a hyper-connected atmosphere. This also means that they are in demand. […]
HCP are busier than ever. Between seeing patients and staying up to date on the innovations in the field, they do not have much time left. So, sales reps must optimize their virtual meetings to spark maximum interest. COVID has pushed forward the pharmaceutical industry’s digital shift. Virtual meetings became more recurrent, over face-to-face interactions. […]
This article has been updated with the latest insights for 2026. There’s no denying that video is a very powerful tool for communicating brands, ideas, and feelings. It’s the number 1 prevalent type of content in online channels. Many have pointed out video as a powerful tool for education in many areas, including medical education. […]
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