This article has been updated with the latest insights for 2026. The idea of using animated explainer videos to explain health themes is not a new one. Animation became a very popular medium for communications in healthcare and pharmaceutical institutions. Neither medical professionals nor patients are immune to its advantages. Today we’ll show you why. […]
This article has been updated with the latest insights for 2026. Healthcare professionals became digital natives… Now what? Digital interactions between Healthcare Professionals (HCP) and pharma reps were, in some ways, already taking place. But with Covid-19 a total disruption occurred and physicians transformed into digital natives. Not only did the pandemic oblige to distance […]
This article has been updated with the latest insights for 2026. Emails provide a nonintrusive, yet personalized way of reaching your physicians in an engaging manner and they also provide the opportunity for pharma marketers to nurture deeper one-to-one relationships with their audience. Truly, pharma marketing emails can be more effective than any other marketing […]
This article has been updated with the latest insights for 2026. Email marketing is a field that is in constant change, and using the same methods that worked a few months or even weeks ago may no longer do the trick. Studies have shown that many pharma marketers are still using words and phrases that […]
How many times have you checked your email today? I’m guessing quite a few. And you are not the only one. Recent survey showed that around 75% of people check their email within every hour, while many of them keep their email active all the time. Since people already spend so much time on their email […]
This article has been updated with the latest insights for 2026. Every email marketing campaign starts the same – with a marketer wondering what type of marketing emails I should be sending. Should I send weekly newsletters to keep my audience up to date with my brand? Or just focus on one killer dedicated email […]
This article has been updated with the latest insights for 2026. The first email that you send to your new customer pretty much sets the tone for the rest of your email marketing campaign. To put it in the words of the great Aristotle, well begun is half done. Onboarding emails are important because newly […]
This article has been updated with the latest insights for 2026. How many times have you come across emails that make you feel like looking at the sun would have been a far better alternative? Seriously. We’re all super busy. And one way or the other, we all have those long, prosaic, and unstructured emails […]
This article has been updated with the latest insights for 2026. Email marketing is the single most powerful and personalized messaging medium online. It’s the heart and soul of digital marketing. The reason why it’s so powerful is that it fosters business relationships. For example, you cannot ask for an appointment or send an informational […]
This article has been updated with the latest insights for 2026. “An email marketing campaign without an optimization strategy is like a misfired bullet. It can go anywhere.” Sometimes, when your business is doing really well, it’s really hard to understand the need for an optimization strategy. In fact, when I talk to pharma marketers […]
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