HCP Engagement Now: What do Physicians Need From Pharma?
A lot has changed in the past years in the relationship between healthcare professionals (HCP) and pharma companies. The digitalization of many processes, including the interactions between both parts, influences the way these relationships play out. HCP engagement nowadays is not what it used to be. But, are pharma companies managing to provide physicians with the […]
Top Channels for HCP Education
With the advent of the Internet, one’s information consumption habits have changed. Digital platforms have arisen as strong sources of education, especially for physicians. HCP education has changed a lot thanks to these new tendencies. Around 70% of EU’s HCP in 2021 were digital natives. In other words, they integrate technology into their work-life. It’s a […]
Customer Engagement in Pharma: How to Create a Strategy
Since 2020, remote patient and physician engagement has been the new normal in pharma. Many patient visits have moved to the digital sphere. This has pushed the sector to consider a variety of strategies in that sense. How have customer engagement trends evolved since then? Let’s find out. When we’re talking about “customer engagement,” we’re […]
Maximize HCP Engagement with LinkedIn
LinkedIn is a growing trend among pharma marketers. In fact, many think it’s a unique platform that facilitates the establishment of meaningful, as well as resourceful, connections with the target audience. In Europe alone, the platform already counts over 163 million users. At the same time, pharma companies’ HCP engagement is a growing concern. With […]
How can Pharma Sales Reps Engage with HCP Online?
Interactions before COVID-19 in healthcare were very distinct from what we see today. Nowadays, many HCPs prefer hybrid or virtual interactions with patients and other contacts. This means that pharma sales reps have a different role now than the one they used to. How can they get in touch with healthcare professionals in a growing […]
HCP Engagement: Growth of the Blended Approach
HCP’s engagement with pharma companies was once devoted to in-person interactions with sales reps. These were often quick meetings that put physicians in contact with a brand’s products. Yet, the digital era came, and all changed. Information consumption and buying habits have changed since the advent of the World Wide Web. This allied to the […]
Generating B2B Qualified Leads in Pharma
Generating B2B Qualified Leads in Pharma How Content Marketing Helps Scoring More Customers Nowadays, there are high-level growth objectives in play for pharma. Marketers and sales teams share common ground on the importance of qualified lead generation. It’s important to tell the difference between an MQL and a SQL. A marketing qualified lead (MQL) develops […]
Going Pro in Life-Science Content Marketing
The Right Content for Each Stage of the Buyer’s Journey Science marketers have been slow to adopt the benefits of a content marketing strategy. However, nowadays it’s an essential piece to reach the new digital era audiences. Nowadays the quality and added value of the content created and shared dictate the effective reach and engagement. […]
Websites’ Role in Healthcare
What role do websites play in the providers’ business strategy? With health concerns increasing massively within the pandemic, patients are in search of more knowledge and resources (i.e. websites,…) to help them with the decision-making and care journey steps. As in-person access got limited, healthcare professionals had to adjust and evolve to remote settings and […]
Consumerism in the Healthcare Industry
Key Factors about Patients Consumerism for Pharma and HCP It’s all about the consumer and customer experience! Nowadays, patients are end-users that look at healthcare as a retail industry. They explore options and resources before choosing providers, products, and treatments. The new healthcare consumers want to get value from the invested money. So, they engage […]