Becoming Patient-Centric with Patient Education Videos
Over the years, pharma has been excelling at being physician-centric, but not so much at being patient-centric. However, pharma and life science brands are starting to shift gears. These are making patients a pivotal target audience in their communication and marketing strategies. Patient-centricity is a term that describes the way companies in the field think […]
5 Good Advantages of Showing Medical Videos to Patients
There are great advantages to showing animated content to potential customers/buyers. Under a healthcare context, medical videos can simplify a variety of complex information for patients. So, what are the main advantages of exhibiting explainer videos in medical practice? Let’s see the five main benefits you can provide to patients. Medical videos and their potential […]
Customer Engagement in Pharma: How to Create a Strategy
Since 2020, remote patient and physician engagement has been the new normal in pharma. Many patient visits have moved to the digital sphere. This has pushed the sector to consider a variety of strategies in that sense. How have customer engagement trends evolved since then? Let’s find out. When we’re talking about “customer engagement,” we’re […]
Discover how to manage the modern Pharma Patient Experience
Until a few years ago, pharma companies and patients had a very straightforward interaction. People would often visit a pharmacy or a doctor’s office to pick up prescription medicine and go home afterwards. Nowadays the pharma patient experience is gaining a new shape. The Modern Pharma Patient Experience The customer-centric model that pharma is heading […]
Going Pro in Life-Science Content Marketing
The Right Content for Each Stage of the Buyer’s Journey Science marketers have been slow to adopt the benefits of a content marketing strategy. However, nowadays it’s an essential piece to reach the new digital era audiences. Nowadays the quality and added value of the content created and shared dictate the effective reach and engagement. […]
Websites’ Role in Healthcare
What role do websites play in the providers’ business strategy? With health concerns increasing massively within the pandemic, patients are in search of more knowledge and resources (i.e. websites,…) to help them with the decision-making and care journey steps. As in-person access got limited, healthcare professionals had to adjust and evolve to remote settings and […]
Consumerism in the Healthcare Industry
Key Factors about Patients Consumerism for Pharma and HCP It’s all about the consumer and customer experience! Nowadays, patients are end-users that look at healthcare as a retail industry. They explore options and resources before choosing providers, products, and treatments. The new healthcare consumers want to get value from the invested money. So, they engage […]
How the Evolution of Digital Opinion Leaders Might Affect Your Pharma Business
The traditional role of a Key Opinion Leader (KOL) is evermore overlapping with that of a Digital Opinion Leader (DOL). Thanks to the effects of the growing digitalization of every sector worldwide, it’s only natural that a couple of changes in communication took place. But what exactly does it mean for pharma companies? What will […]
4 Changes In Customers’ Buyer Journey
With the increasing launch of new drugs each year, pharma companies must make their customers’ experience as seamless as possible. And that starts with being there at every stage of the customer’s buyer journey. Each year over 50 drugs reach the market. Intensifying, in that way, competition in the field. This trend has forced companies […]