Generating B2B Qualified Leads in Pharma
Generating B2B Qualified Leads in Pharma How Content Marketing Helps Scoring More Customers Nowadays, there are high-level growth objectives in play for pharma. Marketers and sales teams share common ground on the importance of qualified lead generation. It’s important to tell the difference between an MQL and a SQL. A marketing qualified lead (MQL) develops […]
Pharma Email Marketing: Best Practices for 2022
The pandemic obliged pharma reps to become “digitally present” as opposed to face-to-face. It also pushed HCP to evolve their expectations regarding the interactions with the businesses. All as new digital natives in a hyper-connected atmosphere. This also means that they are in demand. And rely more on valuable communications via digital channels, such as […]
Going Pro in Life-Science Content Marketing
The Right Content for Each Stage of the Buyer’s Journey Science marketers have been slow to adopt the benefits of a content marketing strategy. However, nowadays it’s an essential piece to reach the new digital era audiences. Nowadays the quality and added value of the content created and shared dictate the effective reach and engagement. […]
Websites’ Role in Healthcare
What role do websites play in the providers’ business strategy? With health concerns increasing massively within the pandemic, patients are in search of more knowledge and resources (i.e. websites,…) to help them with the decision-making and care journey steps. As in-person access got limited, healthcare professionals had to adjust and evolve to remote settings and […]
Consumerism in the Healthcare Industry
Key Factors about Patients Consumerism for Pharma and HCP It’s all about the consumer and customer experience! Nowadays, patients are end-users that look at healthcare as a retail industry. They explore options and resources before choosing providers, products, and treatments. The new healthcare consumers want to get value from the invested money. So, they engage […]
How the Evolution of Digital Opinion Leaders Might Affect Your Pharma Business
The traditional role of a Key Opinion Leader (KOL) is evermore overlapping with that of a Digital Opinion Leader (DOL). Thanks to the effects of the growing digitalization of every sector worldwide, it’s only natural that a couple of changes in communication took place. But what exactly does it mean for pharma companies? What will […]
4 Changes In Customers’ Buyer Journey
With the increasing launch of new drugs each year, pharma companies must make their customers’ experience as seamless as possible. And that starts with being there at every stage of the customer’s buyer journey. Each year over 50 drugs reach the market. Intensifying, in that way, competition in the field. This trend has forced companies […]
How to Engage Successfully with your Healthcare Professionals
Healthcare professionals became digital natives… Now what? Digital interactions between Healthcare Professionals (HCP) and pharma reps were, in some ways, already taking place. But with Covid-19 a total disruption occurred and physicians transformed into digital natives. Not only did the pandemic oblige to distance and end face-to-face meetings, but also HCP’s expectations have shifted. Especially […]