This article has been updated with the latest insights for 2026. Generating B2B Qualified Leads in Pharma How Content Marketing Helps Scoring More Customers Nowadays, there are high-level growth objectives in play for pharma. Marketers and sales teams share common ground on the importance of qualified lead generation. It’s important to tell the difference between […]
This article has been updated with the latest insights for 2026. Part of knowing who your customers are is knowing their geographical location. As Pharma marketers gravitate towards a customer-centric approach, it is valuable considering “location”. And use it to identify and define an inclusive marketing strategy. Geomarketing is a successful business process. It is […]
This article has been updated with the latest insights for 2026. Mastering market segmentation in pharma Best practices to increase reach and engagement In essence pharma marketing targets several kinds of audiences within its market range, including patients, healthcare professionals (HCP), and other decision-makers. So, segmentation is mandatory to better serve both ends. Following specific […]
This article has been updated with the latest insights for 2026. The Right Content for Each Stage of the Buyer’s Journey Science marketers have been slow to adopt the benefits of a content marketing strategy. However, nowadays it’s an essential piece to reach the new digital era audiences. Nowadays the quality and added value of […]
This article has been updated with the latest insights for 2026. What role do websites play in the providers’ business strategy? With health concerns increasing massively within the pandemic, patients are in search of more knowledge and resources (i.e. websites,…) to help them with the decision-making and care journey steps. As in-person access got limited, […]
This article has been updated with the latest insights for 2026. Key Factors about Patients Consumerism for Pharma and HCP It’s all about the consumer and customer experience! Nowadays, patients are end-users that look at healthcare as a retail industry. They explore options and resources before choosing providers, products, and treatments. The new healthcare consumers […]
This article has been updated with the latest insights for 2026. COVID-19 happened, but that didn’t stop virtual healthcare events. They come as an alternative to the new panorama that struck the industry. The pandemic has permanently changed the way meetings and events are happening in a variety of industries. The question is, ‘What will […]
This article has been updated with the latest insights for 2026. The traditional role of a Key Opinion Leader (KOL) is evermore overlapping with that of a Digital Opinion Leader (DOL). Thanks to the effects of the growing digitalization of every sector worldwide, it’s only natural that a couple of changes in communication took place. […]
With the increasing launch of new drugs each year, pharma companies must make their customers’ experience as seamless as possible. And that starts with being there at every stage of the customer’s buyer journey. Each year over 50 drugs reach the market. Intensifying, in that way, competition in the field. This trend has forced companies […]
This article has been updated with the latest insights for 2026. Healthcare professionals became digital natives… Now what? Digital interactions between Healthcare Professionals (HCP) and pharma reps were, in some ways, already taking place. But with Covid-19 a total disruption occurred and physicians transformed into digital natives. Not only did the pandemic oblige to distance […]
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