The past two years have forced a change in pharma’s perspective toward technology. Before, this was a field reluctant to the adoption of new technologies. Nowadays, the disruption brought by professionals’ digitalization and more, is showcasing the benefits of inserting technology into the workforce. Cloud computing solutions are one of them. Aside from not requiring […]
Without a doubt, healthcare is taking relevant steps into a more technological reality. More and more options and gadgets will have an impact on the sector as we know it. This is where UX design comes into play. Because this is a sector that focuses on the well-being of the user, the options offered need to […]
2026 Update SEO in pharma has evolved significantly since this article was first written. In 2026, Google’s AI-powered search results and featured snippets mean that ranking is no longer just about position — it’s about being the authoritative answer. E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals matter more than ever for health-related content, and structured data […]
This article has been updated with the latest insights for 2026. Pharma digital marketing is ever-changing and SEO practices are evolving. If you wish to move forward, you have to catch up. The digital landscape for pharma has changed a lot in the last few years. Mostly thanks to smarter search engine algorithms (Hummingbird). As […]
This article has been updated with the latest insights for 2026. The golden piece of advice I give to any successful pharma digital marketing strategy. Don’t go for clicks. Go for the words that click. It’s all about articulating your brand’s vision through the right choice of words. And, when I say words, I do […]
This article has been updated with the latest insights for 2026. I find most pharma brands looking to create their online presence lost in the dark. Struggling to make their presence felt. They’re overwhelmed by the vast number of digital channels and ever-changing strategies. Unlike traditional pharma marketing, where you approach your customers directly, digital […]
This article has been updated with the latest insights for 2026. Every day pharma marketers reach out to us to find out new ways in which to take their digital marketing strategies to the next level. Within the new paradigm, they are all curious about new, “unconventional” digital approaches that are both cost-effective and efficient. […]
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