This is why Physicians aren’t Prescribing your Brand
To an average patient, physicians’ choice of drugs they’re prescribing is simple. They consider the diagnosis and patient’s history and prescribe a drug – easy. However, physicians’ choices are much more complex than that. In reality, there is a range of factors influencing HCP decisions on which medication to prescribe at any given point in […]
How to Improve Adherence with Digital Engagement Tools
Medication adherence is the elephant in the room for much of the life science world. When patients do not adhere to their prescriptions, the damage is pervasive and long-lasting. First, the patient’s health outcomes are poorer. Second, the physicians cannot do their jobs properly. Third, non-adherence costs pharma more than $100 billion annually. As pharma […]
How to Win Over HCPs in 3 Minutes
As one of the most quoted studies in pharma marketing claims, the average sales rep has about 6 minutes of facetime with a physician as they go for a call. Trouble is, this study was published as far back as 2012. Things have changed quite a lot since then. With a major cut in sales […]
Pharma Sales Reps are Struggling – Here’s Why
Just a decade ago, the job of a pharma sales rep was much desired among pharma professionals. DTC advertising did most of the heavy work, and sales reps only needed to finish the job. Physicians loved to see sales reps popping by and welcoming them into their offices. Then a major shift happened around 2011. […]
Point of Care Advertising 101 for Pharma Brands
Patients who are exposed to pharma ads at the point of care are more likely to discuss drugs with their physicians. Pharma marketers have long been aware of point-of-care advertising, but it has only recently started gaining momentum. With the increasing success of POC advertising, there has been a rise in funding for this type […]
Why it’s Hard to Reach Physicians
Besides pushing for the latest technological advancements and creating the best possible patient outcomes, all pharma brands have one common problem – getting ahold of HCPs. It’s no use having the best drug in the market if physicians aren’t aware that it exists. (Un)fortunately, the old system of sending out sales reps is still considered […]
4 Digital Pharma Marketing Mistakes to avoid at all Costs
You’ve decided that your pharma brand needs to step into the world of digital. Great news! However, digital pharma marketing comes with its own set of unique challenges. If you’re used to traditional marketing and you’re about to make the transition, you could make a few errors along the way. Here are the most common […]
This is How to Revive Mature Pharma Brands
As the costs of research and development for pharma increase every year, interest in mature pharma brands is decreasing. As pharma brands get past the 5-year mark, brand marketers see very little value in them. However, there is a lot of potential to be harnessed from these brands, and we’ll show you some of the […]
Why Patients don’t fill out their Prescriptions – a Lesson in Patient Education
In the USA alone, physicians write out 3.8 billion prescriptions annually. However, research suggests that 22-28% of all prescriptions are not filled out. This is not only a threat to patient outcomes, but also a major headache for HCPs, and finally, pharma brands. Why aren’t patients filling out their subscriptions? Lack of adherence is one […]
Why Pharma Brands Need to Stop Using HCP Portals for Pharmaceutical Advertising
With overwhelming amounts of patients, a huge burden with administrative systems, and a range of new technologies coming up every day, physicians worldwide are struggling to maintain and improve patient care. As it turns out, this is not so easy because the average physician spends 51% of their time in front of a computer, rather […]