Category

healthcare marketing

patient adherence

How Pharma Can Tackle Medication Non-adherence

By healthcare marketing
You may have the best medication in the world but it still won't work if the patients don't take it. And that brings me to one of the biggest healthcare problems today. Patient non-adherence.  Patient reluctance to adhere to treatment is costing pharma companies an estimated 600 billion dollars every...
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how to reach physicians marketing

6 Ways to Make your Website Physician-friendly

By healthcare marketing
What brings physicians to a pharma website? Information about new products and drugs, of course! But though a majority of physicians visit pharma websites for information on medical products and treatments, very few of them are happy with what pharma sites have to offer them. Though the pharmaceutical industry has...
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digital pharma news

5 Ways Digital has Reshaped Pharma Marketing

By healthcare marketing
The healthcare sector might be slow to adapt to the digital marketing revolution. But these days pharmaceutical marketing companies are making some big steps towards digitization and are quickly developing a series of innovative digital pharma marketing strategies. But what is a digital pharma marketing strategy? Digital pharma marketing is...
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patient education

Why Pharma Should Care About Patient Education

By healthcare marketing
Reaching and educating physicians is a number one priority for pharmaceutical reps and MSLs. Sometimes pharma marketers focus so much on reaching physicians that they forget almost completely about the patients. Many pharma companies don't believe that developing relevant and easy to understand patient education materials is important for their...
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health literacy

How Pharma can Improve Patients’ Health Literacy

By healthcare marketing
Doctors and pharmaceutical experts often forget that they speak a language of their own. A language that's difficult for a patient to understand. Inability to understand medical conditions and treatment requirements leads to bad patient outcomes, the inability to manage chronic conditions and higher mortality rates. That's why pharma and...
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top medical websites

One Web Design Trick All Top Pharma Brands Use

By healthcare marketing
Pharma marketers often wonder: is responsive design really that important for healthcare? In short, the answer is: Yes! The days of desktop dominance are gone and studies show that  80% of internet users are using smartphones to search for medical content online. Patients and physicians are nowadays more likely to...
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