3 Actionable Digital Pharma Strategies to Reach more HCPs
If your pharma brand is having a hard time reaching physicians, you’re not alone. According to the latest research, the average physician receives about 6.4 sales rep visits per month, with each visit lasting about 6 minutes. That’s a staggeringly small amount of time to present your medical publication and show off your brand’s value. […]
How Digital Tech will Improve Patient Engagement
There’s no denying it, physicians aren’t exactly known as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What’s more, the latest breakthroughs in digital tech are making it easier than ever for physicians to interact with a large […]
3 Digital Technologies that will Change the Future of Pharma
In the past couple of years, digital technologies have completely transformed many industries. Although fairly slow to catch up, pharma is now picking up the pace and joining the digital arena. Traditional pharma companies will need to embrace the future and welcome new digital trends in order to stay competitive in the years to come […]
Get Your Sales Reps Back to Doctors’ Offices: 4 Tips for Nailing the Next Visit
When a recent study showed that 51% of doctors consider sales reps to be redundant, the news was anything but shocking for pharma marketing veterans. Doctors have been cutting down on the number of visits for years, and the new study offers a glimpse of why it’s getting tougher and tougher for pharma to book […]
How Pharma Can Tackle Medication Non-adherence
You may have the best medication in the world but it still won’t work if the patients don’t take it. And that brings me to one of the biggest healthcare problems today. Patient non-adherence. Patient reluctance to adhere to treatment is costing pharma companies an estimated 600 billion dollars every year. Although pharma companies are […]
6 Ways to Make your Website Physician-Friendly
What brings physicians to a pharma website? Information about new products and drugs, of course! But though a majority of physicians visit pharma websites for information on medical products and treatments, very few of them are happy with what pharma sites have to offer them. Though the pharmaceutical industry has become better at creating and […]
5 Ways Digital has Reshaped Pharma Marketing
The healthcare sector might be slow to adapt to the digital marketing revolution. But these days pharmaceutical marketing companies are making some big steps towards digitization and are quickly developing a series of innovative digital pharma marketing strategies. But what is a digital pharma marketing strategy? Digital pharma marketing is the marketing of pharmaceutical products […]
Why Pharma Should Care About Patient Education
Reaching and educating physicians is a number one priority for pharmaceutical reps and MSLs. Sometimes pharma marketers focus so much on reaching physicians that they forget almost completely about the patients. Many pharma companies don’t believe that developing relevant and easy-to-understand patient education materials is important for their marketing goals. Here are the reasons why […]
How to Easily Clarify Surgical Procedures to Patients
Heading to surgery is a frightful and stressful event for a patient. They can’t help but wonder if everything will be OK. But good patient education can improve understanding and reduce fear. Also, patient education can help them prepare for the surgery and stick to post-surgical instructions. In a recent study, the researchers found that […]
How Pharma can Improve Patients’ Health Literacy
Doctors and pharmaceutical experts often forget that they speak a language of their own. A language that’s difficult for a patient to understand. Inability to understand medical conditions and treatment requirements leads to bad patient outcomes, the inability to manage chronic conditions and higher mortality rates. That’s why pharma and healthcare providers have to work […]