This article has been updated with the latest insights for 2026. Patient Support Programs (PSPs) are vital to fighting the imminent impact of post-COVID declining patient adherence. These are initiatives that have put to the test pharma companies’ digital thinking into action. The ultimate aim is to turn customers’ experience into a seamless journey of […]
The research-based pharmaceutical industry is entering an exciting new era in medicine development. Much of it is thanks to the advances seen in sciences and technology. So, today we’re looking at the top pharma 2022 key figures! As research methods evolve, a new digitally disrupted pharmaceutical industry is driven by, and drives, medical progress. The […]
The new normal in pharma and healthcare came with equally new challenges and threats. Cybersecurity grew as a priority for more than one business sector. Healthcare cybersecurity arose as a prominent concern. Bioeconomy started to constitute one of the main technologies that need tight protection from cybercrime. The question to ask is how can pharma […]
Thanks to the disruption felt by the pandemic, mental health came to the forefront as a concern. Many factors, related to restrictions, lockdowns, and economic disturbances led to increased distress felt by people of all ages. As companies engage in this conversation, many wonder where pharma will stand. Will there be a new investment from […]
Technology is taking over as a leading actor in pharma. This is making “customer-centric” the new word of order for the industry’s digital revolution. In their turn, clinical trials are not immune to the looming changes. Patients, as highly digitalized, empowered consumers are redefining pharma’s paradigm and pushing forward new questions. Can pharma companies rebuild […]
The digital transformation in pharma is here to stay. But not without some stones in its path. All across the spectrum of healthcare, there are reports of staff shortages and a digital skills gap. This digital could pose a potential delay for many companies in pharma to evolve in this field. Without a doubt, many […]
Cyberattacks are a serious threat to pharma companies’ reputations. And most importantly to patients’ ultimate well-being and safety. It is important to understand the current state of cybersecurity in Europe. As well as what we can do as we move forward into the future. The COVID-19 pandemic brought changes to pharma companies, shifting work dynamics. […]
The closed-loop marketing approach uses data-driven actionable insights. On the whole, it’s done by capturing (on an ongoing basis) the healthcare professionals (HCP) and stakeholders’ feedback, behaviours, and preferences and updating the information in real-time. It allows enhancing personalization by looking at the audience’s reaction. And with that, readjusting the communications if needed. All with […]
This article has been updated with the latest insights for 2026. Omnichannel marketing is the new trend in an industry that is embracing the digital shift. Because people are now on most online and offline platforms, it is important to know where and when to target them. The adoption of an Omnichannel marketing strategy can […]
This article has been updated with the latest insights for 2026. A Look at the State of Marketing How is Marketing doing?… Looking back to plan ahead! One thing marketers need to do when allocating the new year’s budget and defining the marketing strategy is take a look at recent results! What worked in 2021 and […]
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