This article has been updated with the latest insights for 2026. COVID has brought long-lasting changes to society. As well as to the pharmaceutical industry. Virtual interactions had to take over face-to-face engagements. This brings up challenges but also new opportunities to the field. Only in 2020, virtual meetings make up 65% of interactions between […]
This article has been updated with the latest insights for 2026. Part of knowing who your customers are is knowing their geographical location. As Pharma marketers gravitate towards a customer-centric approach, it is valuable considering “location”. And use it to identify and define an inclusive marketing strategy. Geomarketing is a successful business process. It is […]
This article has been updated with the latest insights for 2026. Mastering market segmentation in pharma Best practices to increase reach and engagement In essence pharma marketing targets several kinds of audiences within its market range, including patients, healthcare professionals (HCP), and other decision-makers. So, segmentation is mandatory to better serve both ends. Following specific […]
This article has been updated with the latest insights for 2026. Knowing when and where to target your product is key. Success is the ultimate goal. And the only way to achieve it is if you choose the right marketing strategy to put your brand in the consumer’s mind. The pandemic has had a great […]
This article has been updated with the latest insights for 2026. Not even pharma is immune to fake news on the Internet these days. This phenomenon now extends to more than politics, making its way to other business areas. So how can we prevent this issue in health? What can companies in this sector do […]
This article has been updated with the latest insights for 2026. The Internet is a host for information. Yet, it is also a place of disinformation, especially on health-related topics. Fake News is a ubiquitous term that sure does ring a bell. And, they are of concern. For society in general, and pharma marketers in […]
This article has been updated with the latest insights for 2026. COVID-19 happened, but that didn’t stop virtual healthcare events. They come as an alternative to the new panorama that struck the industry. The pandemic has permanently changed the way meetings and events are happening in a variety of industries. The question is, ‘What will […]
Health is part of our daily lives. There is even a day to celebrate it and raise awareness around the issues it can arise. Did you know that? World Health Day 2022 took place on the 7th of April. Nonetheless, its importance should be carried around throughout the year. The date was first celebrated in […]
Virtual conferences are a growing trend in the pharmaceutical industry, that has gained exponential strength during the pandemic. However, there are challenges they pose to engagement that should be overcome. According to a 2021 Veeva study, virtual conferences are effective in reach and cost. Nonetheless, they stay behind in engagement, when compared to in-person events. […]
This article has been updated with the latest insights for 2026. Creating a seamless customer experience is pivotal to a company’s growth, and its subsequent recognition as a brand of quality and credibility. So, it is important to adapt and continuously improve how one targets its audience. 4 Tips to Create a Seamless Customer Experience […]
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