This article has been updated with the latest insights for 2026. Over the years, pharma has been excelling at being physician-centric, but not so much at being patient-centric. However, pharma and life science brands are starting to shift gears. These are making patients a pivotal target audience in their communication and marketing strategies. Patient-centricity is […]
This article has been updated with the latest insights for 2026. There are great advantages to showing animated content to potential customers/buyers. Under a healthcare context, medical videos can simplify a variety of complex information for patients. So, what are the main advantages of exhibiting explainer videos in medical practice? Let’s see the five main […]
The closed-loop marketing approach uses data-driven actionable insights. On the whole, it’s done by capturing (on an ongoing basis) the healthcare professionals (HCP) and stakeholders’ feedback, behaviours, and preferences and updating the information in real-time. It allows enhancing personalization by looking at the audience’s reaction. And with that, readjusting the communications if needed. All with […]
This article has been updated with the latest insights for 2026. A lot has changed in the past years in the relationship between healthcare professionals (HCP) and pharma companies. The digitalization of many processes, including the interactions between both parts, influences the way these relationships play out. HCP engagement nowadays is not what it used to […]
This article has been updated with the latest insights for 2026. With the advent of the Internet, one’s information consumption habits have changed. Digital platforms have arisen as strong sources of education, especially for physicians. HCP education has changed a lot thanks to these new tendencies. Around 70% of EU’s HCP in 2021 were digital natives. […]
This article has been updated with the latest insights for 2026. Omnichannel marketing is the new trend in an industry that is embracing the digital shift. Because people are now on most online and offline platforms, it is important to know where and when to target them. The adoption of an Omnichannel marketing strategy can […]
This article has been updated with the latest insights for 2026. Since 2020, remote patient and physician engagement has been the new normal in pharma. Many patient visits have moved to the digital sphere. This has pushed the sector to consider a variety of strategies in that sense. How have customer engagement trends evolved since […]
This article has been updated with the latest insights for 2026. Until a few years ago, pharma companies and patients had a very straightforward interaction. People would often visit a pharmacy or a doctor’s office to pick up prescription medicine and go home afterwards. Nowadays the pharma patient experience is gaining a new shape. The […]
This article has been updated with the latest insights for 2026. LinkedIn is a growing trend among pharma marketers. In fact, many think it’s a unique platform that facilitates the establishment of meaningful, as well as resourceful, connections with the target audience. In Europe alone, the platform already counts over 163 million users. At the […]
This article has been updated with the latest insights for 2026. HCP’s engagement with pharma companies was once devoted to in-person interactions with sales reps. These were often quick meetings that put physicians in contact with a brand’s products. Yet, the digital era came, and all changed. Information consumption and buying habits have changed since […]
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