How to Build a Successful Omnichannel Strategy in Pharma
Embracing Multichannel Engagement in an Omnichannel Strategy In a multichannel environment, pharma companies are still struggling to abandon their old models of communication and engagement. But times have changed. And the disruption brought by the pandemic era has highlighted the need for pharma to become more customer-centric. Customers’ needs have evolved to on-demand and personalized […]
How to do Content Marketing for Pharma
As we’ve written extensively before, pharma is hopping aboard the digital marketing train. While this is good news, at the same time, pharma marketers have plenty of catching up to do. With a multitude of digital marketing strategies to turn to, they’re having a hard time choosing the right channels. To make matters worse, all […]
The Future of the Sales Rep in Multi Channel Pharma Marketing
As we’ve written before, the role of a pharma sales rep is undergoing some necessary changes. Sales reps won’t disappear any time soon – instead, they will learn to adapt. Especially with the rise of multichannel, reps need to familiarize themselves with a host of different channels to deliver the ultimate experience for increasingly busy […]
How Marketing Can Connect Physicians and Pharma
For many pharma marketers, there’s one challenge they keep struggling with – fully understanding their customer base – physicians. As sales rep access declines and physicians are burdened with more obligations than ever, communication is one of the key hurdles in pharma marketing today. Here is the current state of pharma marketing and how pharma […]
Multi-channel Marketing for Pharma: 9 Tips for Success
In the world of pharma, multi-channel marketing (MCM) is one of the most thrown-around buzzwords of today. However, as more pharma brands jump into the world of digital every day, they begin to recognize the value of multi-channel. Given that they’re fairly new to this world, some mistakes are bound to be made. So, how […]
How to do Content Marketing for Pharma
As we’ve written extensively before, pharma is hopping aboard the digital marketing train. While this is good news, at the same time, pharma marketers have plenty of catching up to do. With a multitude of digital marketing strategies to turn to, they’re having a hard time choosing the right channels. To make matters worse, all […]
Will Digital Pharma Marketing Replace Sales Reps?
Even though pharma has had a bad rap for being old school, things are slowly picking up. More and more pharma brands are going digital and placing increasing focus on their online presence. Research has shown that the number of sales reps is decreasing every year, while bigger budget chunks are allocated to digital pharma […]
Why Pharma Brands Need to Stop Using HCP Portals for Pharmaceutical Advertising
With overwhelming amounts of patients, a huge burden with administrative systems, and a range of new technologies coming up every day, physicians worldwide are struggling to maintain and improve patient care. As it turns out, this is not so easy because the average physician spends 51% of their time in front of a computer, rather […]
3 Actionable Digital Pharma Strategies to Reach more HCPs
If your pharma brand is having a hard time reaching physicians, you’re not alone. According to the latest research, the average physician receives about 6.4 sales rep visits per month, with each visit lasting about 6 minutes. That’s a staggeringly small amount of time to present your medical publication and show off your brand’s value. […]
How Digital Tech will Improve Patient Engagement
There’s no denying it, physicians aren’t exactly known as the most technologically advanced profession out there. However, with the latest developments in technology, the paradigm is shifting and HCPs are becoming increasingly present digitally. What’s more, the latest breakthroughs in digital tech are making it easier than ever for physicians to interact with a large […]