This article has been updated with the latest insights for 2026. Over the years, pharma has been excelling at being physician-centric, but not so much at being patient-centric. However, pharma and life science brands are starting to shift gears. These are making patients a pivotal target audience in their communication and marketing strategies. Patient-centricity is […]
This article has been updated with the latest insights for 2026. There are great advantages to showing animated content to potential customers/buyers. Under a healthcare context, medical videos can simplify a variety of complex information for patients. So, what are the main advantages of exhibiting explainer videos in medical practice? Let’s see the five main […]
This article has been updated with the latest insights for 2026. Increasing Website Conversion Rate by Optimizing the Forms to Get Leads With qualified lead generation in sight, the use of forms throughout a company’s and healthcare providers’ websites must be a consideration. These can be the gateways that, if correctly optimized, enhance the customer […]
The closed-loop marketing approach uses data-driven actionable insights. On the whole, it’s done by capturing (on an ongoing basis) the healthcare professionals (HCP) and stakeholders’ feedback, behaviours, and preferences and updating the information in real-time. It allows enhancing personalization by looking at the audience’s reaction. And with that, readjusting the communications if needed. All with […]
This article has been updated with the latest insights for 2026. Omnichannel marketing is the new trend in an industry that is embracing the digital shift. Because people are now on most online and offline platforms, it is important to know where and when to target them. The adoption of an Omnichannel marketing strategy can […]
This article has been updated with the latest insights for 2026. Since 2020, remote patient and physician engagement has been the new normal in pharma. Many patient visits have moved to the digital sphere. This has pushed the sector to consider a variety of strategies in that sense. How have customer engagement trends evolved since […]
This article has been updated with the latest insights for 2026. Until a few years ago, pharma companies and patients had a very straightforward interaction. People would often visit a pharmacy or a doctor’s office to pick up prescription medicine and go home afterwards. Nowadays the pharma patient experience is gaining a new shape. The […]
This article has been updated with the latest insights for 2026. B2B and B2C marketing were once 100% different. Yet, now the lines between them are more blurred than ever. Companies have been combining strategies and practices. In fact, it’s a way to get the most effectiveness and success out of their communication efforts. But, […]
This article has been updated with the latest insights for 2026. We are heading towards a shifting era in communication with content’s digitalization. It’s only natural that pharma brands wouldn’t be immune to this new wave. Of course, some digital marketing trends will be transversal to many sectors. While some will be specific to a […]
This article has been updated with the latest insights for 2026. Boosting Lead Generation in Healthcare Marketing Optimizing the Strategy for Higher Conversion Rate Times have changed with the digital disruption acceleration caused by the pandemic. It shaped new realities in the healthcare ecosystem and created new needs. There are higher expectations from a well-informed […]
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