Cybersecurity in Europe: An Overview

Cybersecurity in Europe: An Overview

Cyberattacks are a serious threat to pharma companies’ reputations. And most importantly to patients’ ultimate well-being and safety. It is important to understand the current state of cybersecurity in Europe. As well as what we can do as we move forward into the future.  The COVID-19 pandemic brought changes to pharma companies, shifting work dynamics. […]

Closed-Loop Marketing 2.0: The Digital Disruption Enhancement

Closed-Loop Marketing 2.0: The Digital Disruption Enhancement

The closed-loop marketing approach uses data-driven actionable insights. On the whole, it’s done by capturing (on an ongoing basis) the healthcare professionals (HCP) and stakeholders’ feedback, behaviours, and preferences and updating the information in real-time.  It allows enhancing personalization by looking at the audience’s reaction. And with that, readjusting the communications if needed. All with […]

5 Tips to Optimize Omnichannel Marketing’s Potential

5 Tips to Optimize Omnichannel Marketing’s Potential

Omnichannel marketing is the new trend in an industry that is embracing the digital shift. Because people are now on most online and offline platforms, it is important to know where and when to target them. The adoption of an Omnichannel marketing strategy can be overwhelming. For the amount of data generated and the different […]

The Challenges of Virtual Interactions: A Guide To Humanity

The Challenges of Virtual Interactions: A Guide To Humanity

COVID has brought long-lasting changes to society. As well as to the pharmaceutical industry. Virtual interactions had to take over face-to-face engagements. This brings up challenges but also new opportunities to the field.  Only in 2020, virtual meetings make up 65% of interactions between sales reps and HCP (Accenture). Despite the clear benefits, these still […]

Geomarketing: Pharma’s Hidden Secret?

Geomarketing pharma secret

Part of knowing who your customers are is knowing their geographical location. As Pharma marketers gravitate towards a customer-centric approach, it is valuable considering “location”. And use it to identify and define an inclusive marketing strategy.  Geomarketing is a successful business process. It is widely used in the retail and restaurant industries. And has proven […]

Mastering Market Segmentation in Pharma

Mastering Market Segmentation

Mastering Market Segmentation in Pharma Best Practices to Increase Reach and Engagement In essence pharma marketing targets several kinds of audiences within its market range, including patients, healthcare professionals (HCP), and other decision-makers. So, segmentation is mandatory to better serve both ends. Following specific criteria to aggregate data pointers, pharma marketers can sort the prospects […]

Tips to Ace Your Product Launch

Tips To Ace Your Product

Knowing when and where to target your product is key. Success is the ultimate goal. And the only way to achieve it is if you choose the right marketing strategy to put your brand in the consumer’s mind. The pandemic has had a great impact on the pharmaceutical industry’s paradigm of communication. Forcing, in that […]

3 ways to move patients away from disinformation

3 ways to move patients

The Internet is a host for information. Yet, it is also a place of disinformation, especially on health-related topics.  Fake News is a ubiquitous term that sure does ring a bell. And, they are of concern. For society in general, and pharma marketers in particular. These prime by polarizing ideas and extremist positioning. Questioning, in […]

Virtual Healthcare Events: Why online or hybrid options are the best choice

Virtual Healthcare Events: Why online or hybrid options are the best choice

COVID-19 happened, but that didn’t stop virtual healthcare events. They come as an alternative to the new panorama that struck the industry. The pandemic has permanently changed the way meetings and events are happening in a variety of industries.  The question is, ‘What will the future look like for many healthcare events from now on?’ […]

3 Ways To Make Your Virtual Conferences Interactive

3 Ways To Make Your Virtual Conferences Interactive

Virtual conferences are a growing trend in the pharmaceutical industry, that has gained exponential strength during the pandemic. However, there are challenges they pose to engagement that should be overcome.  According to a 2021 Veeva study, virtual conferences are effective in reach and cost. Nonetheless, they stay behind in engagement, when compared to in-person events. […]