Tips to Ace Your Product Launch
Knowing when and where to target your product is key. Success is the ultimate goal. And the only way to achieve it is if you choose the right marketing strategy to put your brand in the consumer’s mind. The pandemic has had a great impact on the pharmaceutical industry’s paradigm of communication. Forcing, in that […]
3 ways to move patients away from disinformation
The Internet is a host for information. Yet, it is also a place of disinformation, especially on health-related topics. Fake News is a ubiquitous term that sure does ring a bell. And, they are of concern. For society in general, and pharma marketers in particular. These prime by polarizing ideas and extremist positioning. Questioning, in […]
Virtual Healthcare Events: Why online or hybrid options are the best choice
COVID-19 happened, but that didn’t stop virtual healthcare events. They come as an alternative to the new panorama that struck the industry. The pandemic has permanently changed the way meetings and events are happening in a variety of industries. The question is, ‘What will the future look like for many healthcare events from now on?’ […]
3 Ways To Make Your Virtual Conferences Interactive
Virtual conferences are a growing trend in the pharmaceutical industry, that has gained exponential strength during the pandemic. However, there are challenges they pose to engagement that should be overcome. According to a 2021 Veeva study, virtual conferences are effective in reach and cost. Nonetheless, they stay behind in engagement, when compared to in-person events. […]
4 Tips to Create a Seamless Customer Experience
Creating a seamless customer experience is pivotal to a company’s growth, and its subsequent recognition as a brand of quality and credibility. So, it is important to adapt and continuously improve how one targets its audience. 4 Tips to Create a Seamless Customer Experience With that in mind, here are 4 tips for creating a […]
Why Pharma Needs to Become Customer-Centric Right Away
Top reasons for a customer-centric approach in pharma marketing Covid-19 changed the world and the way people consume information and engage with products. A spotlight was shed over Healthcare, as it became the centre of attention and concern. Life-science data is more accessible. End-users have evolved into well-informed patients with something to say as opinions […]