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Visualizing Health: Using Medical Videos to Advance Patient Health Literacy


Each year medical videos prove to be a valuable tool for educating patients and helping them develop greater knowledge of their health conditions. In 2023, the trend will remain the same. Videos are a valuable content format that can explain complex medical procedures, demonstrate treatment options, and show patients how to take care of themselves […]

5 Pros of Pharmaceutical Market Segmentation


These 5 pros of pharmaceutical market segmentation will show you the value of this practice in allowing brands to maximize the potential and impact of their communication efforts. Dive on in to find out what these are. Pharmaceutical market segmentation pros Pharmaceutical market segmentation is a valuable practice that has risen in importance in the […]

What Impact Can Video Have on Pharma Marketing?

Video is a powerful digital marketing tool, that has been pushed by consumers’ preference for it over written content. More important, it has been shown to exercise a great influence over the audiences’ decision-making processes. Thus, proving to be undeniably valuable to pharma marketing.  According to Forrester Research, a video is worth around 1.8 million […]

Pharma 2030: Find Out More About the Main Predictions


Though the future is uncertain, one thing we know about the present stats of the pharma market, it has begun a revolution that will last for the next years. What are the main predictions for pharma in 2030? Let’s find out. The pandemic influenced the sector regarding crisis prevention and adaptation to a new reality. […]

Key Pharma 2022 Figures


The research-based pharmaceutical industry is entering an exciting new era in medicine development. Much of it is thanks to the advances seen in sciences and technology. So, today we’re looking at the top pharma 2022 key figures!  As research methods evolve, a new digitally disrupted pharmaceutical industry is driven by, and drives, medical progress. The […]

How to Increase Website Conversion Rate

How to Increase Website Conversions

Increasing Website Conversion Rate by Optimizing the Forms to Get Leads With qualified lead generation in sight, the use of forms throughout a company’s and healthcare providers’ websites must be a consideration. These can be the gateways that, if correctly optimized, enhance the customer experience. While increasing the website conversion rate.  Forms enable relevant data […]

A Guide to Pharma Market Segmentation


With the growing digitalization of pharma, came the enlargement of the industry’s reach. So, the effectiveness of messages sent by brands became reliant on a specific practice which is market segmentation.  The pharmaceutical industry is ever-evolving. So are consumers’ content consumption habits and engagement preferences with brands. Therefore, it is important to have the necessary […]

B2B VS. B2C Marketing: The Differences

B2B VS. B2C Marketing: The Differences

B2B and B2C marketing were once 100% different. Yet, now the lines between them are more blurred than ever. Companies have been combining strategies and practices. In fact, it’s a way to get the most effectiveness and success out of their communication efforts. But, for interactions to happen, it’s vital to recognize the differences between […]

Don’t Miss the Top 5 Pharma Marketing Trends

Don’t Miss the Top 5 Pharma Marketing Trends in 2022

We are heading towards a shifting era in communication with content’s digitalization. It’s only natural that pharma brands wouldn’t be immune to this new wave. Of course, some digital marketing trends will be transversal to many sectors. While some will be specific to a few of them. Here are our top 5 predictions when it […]

Boosting Lead Generation in Healthcare Marketing

Boosting Lead Generation in Healthcare Marketing

Boosting Lead Generation in Healthcare Marketing Optimizing the Strategy for Higher Conversion Rate Times have changed with the digital disruption acceleration caused by the pandemic. It shaped new realities in the healthcare ecosystem and created new needs. There are higher expectations from a well-informed kind of patient.  The options are vast within a competitive landscape. […]