This article has been updated with the latest insights for 2026. It is known that pharmaceutical companies invest a significant portion of their budget in new drug development to improve patients’ quality of life. Nonetheless, without an effective marketing strategy, these new drugs are most likely not to reach the intended target audience. Thus, leading […]
This article has been updated with the latest insights for 2026. Each year medical videos prove to be a valuable tool for educating patients and helping them develop greater knowledge of their health conditions. In 2023, the trend will remain the same. Videos are a valuable content format that can explain complex medical procedures, demonstrate […]
This article has been updated with the latest insights for 2026. As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services. One of the most […]
This article has been updated with the latest insights for 2026. These 5 pros of pharmaceutical market segmentation will show you the value of this practice in allowing brands to maximize the potential and impact of their communication efforts. Dive on in to find out what these are. Pharmaceutical market segmentation pros Pharmaceutical market segmentation […]
This article has been updated with the latest insights for 2026. Video is a powerful digital marketing tool, that has been pushed by consumers’ preference for it over written content. More important, it has been shown to exercise a great influence over the audiences’ decision-making processes. Thus, proving to be undeniably valuable to pharma marketing. […]
This article has been updated with the latest insights for 2026. Though the future is uncertain, one thing we know about the present stats of the pharma market, it has begun a revolution that will last for the next years. What are the main predictions for pharma in 2030? Let’s find out. The pandemic influenced […]
The research-based pharmaceutical industry is entering an exciting new era in medicine development. Much of it is thanks to the advances seen in sciences and technology. So, today we’re looking at the top pharma 2022 key figures! As research methods evolve, a new digitally disrupted pharmaceutical industry is driven by, and drives, medical progress. The […]
This article has been updated with the latest insights for 2026. Increasing Website Conversion Rate by Optimizing the Forms to Get Leads With qualified lead generation in sight, the use of forms throughout a company’s and healthcare providers’ websites must be a consideration. These can be the gateways that, if correctly optimized, enhance the customer […]
This article has been updated with the latest insights for 2026. With the growing digitalization of pharma, came the enlargement of the industry’s reach. So, the effectiveness of messages sent by brands became reliant on a specific practice which is market segmentation. The pharmaceutical industry is ever-evolving. So are consumers’ content consumption habits and engagement […]
This article has been updated with the latest insights for 2026. B2B and B2C marketing were once 100% different. Yet, now the lines between them are more blurred than ever. Companies have been combining strategies and practices. In fact, it’s a way to get the most effectiveness and success out of their communication efforts. But, […]
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