7 Common SEO Myths Pharma Has to Let Go Of
Search engine optimization may be one of the hardest things to master. The method that should increase your ranking and get you on the front page of Google has changed a lot over the years. In fact, SEO has changed so much that these days, many pharma marketers are wondering what’s important and what’s outdated, […]
3 SEO Tips for Every Pharma Marketer Going Digital
Pharma digital marketing is ever-changing and SEO practices are evolving. If you wish to move forward, you have to catch up. The digital landscape for pharma has changed a lot in the last few years. Mostly thanks to smarter search engine algorithms (Hummingbird). As well as due to the integration of social media with SEO […]
How Pharma Brands Can Win Digital Marketing
The golden piece of advice I give to any successful pharma digital marketing strategy. Don’t go for clicks. Go for the words that click. It’s all about articulating your brand’s vision through the right choice of words. And, when I say words, I do not mean just any words. I mean– words that people look […]
Why Pharma Brands Need to Optimize for Internet Searches
I find most pharma brands looking to create their online presence lost in the dark. Struggling to make their presence felt. They’re overwhelmed by the vast number of digital channels and ever-changing strategies. Unlike traditional pharma marketing, where you approach your customers directly, digital marketing is a much more diversified approach, inclined towards creating effortless […]
Unlocking the Power of SEO in Pharma: Connecting with your Target Audience
Every day pharma marketers reach out to us to find out new ways in which to take their digital marketing strategies to the next level. Within the new paradigm, they are all curious about new, “unconventional” digital approaches that are both cost-effective and efficient. And that depends on SEO. One of the questions that springs […]