This article has been updated with the latest insights for 2026. Yes, video marketing in pharma is a growing trend in 2022. According to many field specialists, this year the popularity of video content will rise. But what will that mean for pharma marketing strategies? Pharma is facing a market affected by the pandemic. There […]
This article has been updated with the latest insights for 2026. When you need medical advice, what’s the first place you go? Your doctor or Google? 57% of internet users admitted that they use the Internet to search for health-related information before they even step foot into the doctor’s office. The Internet has suppressed face-to-face […]
This article has been updated with the latest insights for 2026. Every year, pharma marketers come up with new ways of making an impact and reaching larger physician audiences. Especially in digital pharma marketing, there are constant attempts to find the channel with the highest possible return on investment. There’s recently been a new contender […]
This article has been updated with the latest insights for 2026. What’s the first thing a patient does when a physician tells them about their new diagnosis? Immediately, they’ll whip up their phone or open up a laptop to go online. They will probably research their disease and the product they were just prescribed. Among […]
This article has been updated with the latest insights for 2026. Are you a pharma marketer looking to expand your company’s digital portfolio and do something innovative? Perhaps you’re just making a move into digital and wondering about the best channels to increase your share of voice. Ultimately, you may be a pharma marketer who’s […]
This article has been updated with the latest insights for 2026. Besides being a place where they sit and anticipate their turn to see a physician, there are multiple uses for waiting rooms. Seeing how patients are mostly idle, they can be presented with a range of content to inform and educate them before they […]
This article has been updated with the latest insights for 2026. According to research and many digital marketing professionals, video is one of the most effective formats for marketing, which rings true in pharma as well. With an increased interest in video marketing, many pharma marketers want to engage in video, but lack the knowledge, […]
Are you a pharma marketer looking to expand your company’s digital portfolio and do something innovative? Perhaps you’re just making a move into digital and wondering about the best channels to increase your share of voice. Ultimately, you may be a pharma marketer who’s already using video but just not getting the results you want. […]
If you’re a pharma marketer who just started using video as part of your multichannel strategy, you’re probably thrilled. The video is published and views from physicians have started pouring in from all sides. Your campaign seems to be working great, but there’s only one problem – you don’t know what you are measuring. As […]
As digital marketing trends in pharma continue to evolve, medical explainer videos are coming up as the number one content format for pharma marketers. However, as it’s still fairly new, there’s still lots of doubts and misconceptions about how and where to use video for pharma marketing. Today we have some of the most amazing […]
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