Category

videomarketing

patient attention deficit

One Simple Trick to Solve Patient Attention Deficit

By videomarketing
Human attention span is shorter than ever and patients often lack the focus to understand the instructions physicians are providing. Low patient understanding leads to low patient adherence and a higher risk of readmission. That's why physicians are forced to search for new, effective tools for patient education. Statistics show...
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healthcare marketing metrics

5 Video Marketing Metrics for Pharma

By videomarketing
So you’ve made a video that got a bunch of views. People are watching it, commenting on it and it seems that they can't get enough of it. Good for you! But what does that mean for your pharma marketing goals? When faced with a variety of video metrics many...
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pharma marketing videos

4 Hacks for Perfect Pharma Marketing Videos

By videomarketing
In recent years, pharma marketing has experienced a real digital revolution. The time when people got their health info from a face to face conversation is gone and an increasing number of patients and physicians are turning to the Internet for medical and health information. Over 72% of internet users...
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medical video

5 Ways to Generate Leads With Medical Videos

By videomarketing
Whether you in marketing for 15 years of 15 minutes, you must have learned by now that video marketing is one of the hottest trends to follow. Medical videos are a powerful way of promoting your pharma brand. Researches have shown that  87% of marketers use video in their marketing strategy....
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