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Two Pharmaceutical Marketing Strategies for Making Leads With Video Content  

In recent years video marketing has become one of the best lead generator mediums out there. In fact, a whopping 70% of marketers believe that videos are the best lead converting medium at the moment. And the statistic reveals why. Researchers have shown that marketers who use video marketing for lead generation have a 19% […]

How to Make a Great Medical Video Script for Your Pharma Brand

medical video script

If you’re a pharma marketer determined to use the power of video to boost SEO, and increase conversions and retention, you are definitely on the right track to success. But before you even begin to think about video filming, animation and production, you have to put in the effort to create a killer video script […]

Is Medical Animation the Future of HCP Education?

medical animation

Educating physicians about your product or a device is the number one demand for pharma brands. Physician education is the main way pharma marketers can influence physicians’ opinions about the best product or medical device for their patients’ needs. For decades, pharma brands relied on sales reps to convey their message. But lately, this cost-intensive […]

6 Tips for Using Video Marketing in Healthcare

marketing in healthcare

In a recent study, 45% of physicians stated that they prefer videos to other mediums such as emails, websites, and face-to-face tablets. It’s not surprising then that an increasing number of pharma brands are turning to video to reach physicians. Using video marketing in healthcare has many advantages. Better Google rankings, more website traffic, increased conversion and […]

4 Tips to Develop a Perfect Patient Education Video

Educating patients on medical conditions and procedures are number one demand for both physicians and pharma brands. And explaining a complex medical condition to an average patient is never an easy task. Patients are not familiar with medical terms. They are stressed out and scared. A scientific study showed that between 40 and 80% of […]

How to Easily Clarify Surgical Procedures to Patients

surgical procedures

Heading to surgery is a frightful and stressful event for a patient. They can’t help but wonder if everything will be OK. But good patient education can improve understanding and reduce fear. Also, patient education can help them prepare for the surgery and stick to post-surgical instructions. In a recent study, the researchers found that […]

5 Mistakes You Can’t Afford to Make In Video Marketing for Pharma

digital healthcare companies

Video has become a darling of the marketing world. Over 87% of marketers are using video to promote their products. Another 60% of marketers want to increase their video marketing budget in the years to come. There isn’t a relevant marketing company out there that doesn’t base its marketing efforts on video production. But are they […]

Why We Love Animated Medical Videos (And Every Pharma Marketer Should Too)

medical illustrations

Physicians are bombarded with printed materials from pharmaceutical sales reps on daily basis. All those pamphlets, brochures, and other materials that are constantly flooding the doctor’s offices are often too much for physicians to go through. Animated medical videos can be the secret key to your future success. Much of your pharma brand’s valuable info […]

One Simple Trick to Solve Patient Attention Deficit

patient attention deficit

Human attention span is shorter than ever and patients often lack the focus to understand the instructions physicians are providing. Low patient understanding leads to low patient adherence and a higher risk of readmission. That’s why physicians are forced to search for new, effective tools for patient education. Statistics show that more people respond to […]

5 Video Marketing Metrics for Pharma

healthcare marketing metrics

So you’ve made a video that got a bunch of views. People are watching it, commenting on it and it seems that they can’t get enough of it. Good for you! But what does that mean for your pharma marketing goals? When faced with a variety of video metrics many pharma marketers are not sure […]