Drive Physician Engagement and Accelerate Brand Impact With Video
PubExplainer turns your clinical data and brand messaging into animated explainer videos that physicians actually watch, remember, and share — delivering 3x higher engagement than static content.
Trusted by marketing teams at 50+ pharmaceutical companies across 33 countries
EDUCATE
Engage Physicians at Every Stage of Your Product Lifecycle
Physicians are tasked with seeing more patients in less time — they need medical information that is fast, clear, and memorable. PubExplainer supports your marketing strategy across the full product lifecycle:
Pre-launch: Build disease awareness and position your brand ahead of approval. At launch: Communicate pivotal trial data and competitive differentiation to drive prescribing. Post-launch: Reinforce brand messaging with new real-world evidence, guidelines, and congress highlights.
How High-Performing Marketing Teams Use PubExplainer
Approved Email
Use approved email to reach and engage physicians at scale. PubExplainer videos embedded in approved emails achieve open rates 2-3x higher than text-only campaigns — turning your clinical evidence into content physicians actually click on and watch.
Rep Engagement
Make it easy for reps to tell your brand story in under 90 seconds. PubExplainer equips your field force with tablet-ready animated videos that turn complex data into clear, compelling conversations — whether face-to-face or on a virtual call.
Websites and portals
Deploy PubExplainer videos on your website, physician portals, and HCP platforms. Animated content keeps visitors on page longer, improves SEO performance, and gives your digital channels a competitive edge over static PDF downloads.
PubExplainer gives you visibility into how physicians actually interact with your content — not just whether they opened an email. Track video completion rates, replay behaviour, and engagement by segment to understand what messaging resonates and refine your campaigns in real time.
From brand messaging performance to audience insights — every PubExplainer video generates actionable data your team can use to optimise the next campaign.
One Platform for Global, Regional, and Local Teams
Maintain one consistent brand message across your entire organisation while giving regional and local teams the flexibility to adapt content for their market. PubExplainer supports 40+ languages with culturally adapted visuals — so your global campaign scales without losing local relevance.
Central teams create the master video. Local teams request translations and market-specific adjustments through a simple workflow — no creative agency delays.
Make Your Conference Presence Impossible to Ignore
Use PubExplainer as a conversation starter at your booth, in satellite symposia, and during follow-up outreach. Animated videos draw foot traffic, spark discussions with KOLs, and give your medical and commercial teams memorable content to share before, during, and after every major congress.
Leading pharma brands use PubExplainer at ASCO, ESMO, AAN, EHA, and dozens of regional conferences worldwide.
Using this report you will discover the elements of the “new normal”. Discover interesting facts such as:
Why email is the preferred channel by HCP
The advantages of video in a virtual partnership
Why sales teams love video content in their emails
The best times of the day to engage with HCP
Why content of value matters in email engagement
Why email if the preferred channel by HCP
The advantages of video in a virtual partnership
Why sales teams love video content in their emails
The best times of the day to engage with HCP
Why content of value matters in email engagement
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