Some time ago owning a cell phone was considered a luxury. Today, 85% of physicians use their mobile phones to educate themselves. Look around you. With the explosion of mobile and tablet devices in healthcare, mobile isn’t just a channel. Mobile is a must-have strategy. For you as a pharma marketer, this opens up a new opportunity for a real connection with patients and physicians. Adding value, changing behavior and going beyond the pill.

Some interesting facts:

89% of physicians would recommend a mobile health app to a patient

59% of patients expect mHealth to change how they seek information on health issues

93% of physicians believe health apps can improve patients’ health outcomes

72% of physicians own a tablet and use it regularly

Patients and apps.

We only build a few apps at a time. This way we get the most of our resources and change patients’ and physicians’ lives, change behavior in their daily routine and keep them engaged with your brand.

These patient groups were the ones most likely to report using mobile health solutions:

  • Cystic fibrosis
  • Growth hormone deficiency
  • Acne
  • Hepatitis C
  • Migraine
  • Crohn’s disease
  • Chronic kidney disease
  • Generalized anxiety disorder
  • Bipolar disorder
Our Mobile App Development Process

This process is key in every mobile project. Easy to understand, flexible and designed to deliver outcomes. It can be applied to every project big or small.

Step 1 Med Apps


We get to understand your business and objectives. How will mobile serve your customers and when will the project be successful. What is the real value proposition and what are the alternatives now? How is mobile going to deliver outcomes you expect?

Strategy & Timelines

You will get a clear strategy with KPIs that matter. Timelines and planning are set to meet deadlines and to get everyone on the same page. The complete planning is always accessible to you so that you know where we stand.



With wireframes, we outline the structure of the app. This is the first time that the app really comes to life— from user interface to brand alignment. After signing off the wireframe designs, we start with the development.


After design, your app is delivered within the project timelines. From agile to waterfall development, we make sure that we choose the best process possible. Even after rigorous alpha and beta testing, we test the app once again before the final release.



In the last phase, your app is uploaded to corresponding app stores. Through app analytics, you get the performance and usage analytics. If needed, the app is updated regularly.

A good strategy is nothing without flawless process and execution. We have the expertise to make it happen.


We understand pharma

We have over 20+ years experience in the pharmaceutical industry. We know the guidelines and understand how pharma is different from other industries. From compliance to introduction from regulatory to maturity. We understand your business.

In-house developers

Our team consists of in-house developers and are not located on the other side of the world. We do not use near or offshore development. We want to assist you in the best way possible.

Native iOS, Android, Windows Mobile

Native apps on all major platforms. Such as iOS, Windows, and Android. We believe that native apps are maximizing the user experience.

Fast deployment

Everything we build is custom-made on top of our huge reusable code library. This is the key to being agile and delivering your app within the project timelines.

Ready to start using MedApps?

Drop us a line or contact us at +31 (0)85 111 9799

BlueNovius B.V.
Bierstraat 123 C
3011 XA Rotterdam
The Netherlands

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