Health is part of our daily lives. There is even a day to celebrate it and raise awareness around the issues it can arise. Did you know that?
World Health Day 2022 took place on the 7th of April. Nonetheless, its importance should be carried around throughout the year. The date was first celebrated in 1950. And, it has since then helped bring forward issues of concern in the healthcare industry.
2021 marked the year for building a ‘healthier and fairer world’. This year, it is all about universal health coverage. So, we are going to share with you all you need to know about it.
What is World Health Day?
World Health Day is an important celebration that has set the tone for a global agenda on healthcare. But before talking about it, it is important to understand where it originated.
World Health Organization (WHO) was created in 1948 under a constitution and agreement signed by over 60 countries. One of the first initiatives carried out by it was the creation of a World Health Day. Firstly celebrated in July 1949, which was then changed to April 7th.
The intention was to create a day to raise awareness around determined key topics. Fostering in governments and private companies the willingness to work towards imposed goals. Improving, in that way, universal healthcare.
In sum, every year a theme is proposed by government members and staff, and selected by the WHO Director-General in office. From there, governments and organizations are given the opportunity to work on important issues that affect international communities.
2022: The year for Universal Health Coverage
The pandemic has had a great impact on the global society, namely Europe. As a result, it has uncovered rooted problems in the health system that governments and companies must reflect upon and solve.
This year World Health Day will focus on Universal Health Coverage (UHC). Defining it as the access to health services by all individuals and communities “without suffering economic hardship” (WHO).
What is being done?
So as to provide universal access to health, the WHO has forged alliances and partnerships with different organizations. Some of these include:
- UHC 2030 – A global networking platform that connects the different stakeholders. This intercommunication aims at influencing national and international efforts made toward UHC.
- Alliance for Health Policy and Systems Research – It attempts to help societies develop the necessary policies and regulations to achieve health-related goals, such as that universal health coverage.
- P4H Social Health Protection Network – A global institutional network for health financing. Being WHO is one of the members.
Universal Health Coverage is one of the United Nations’ sustainable goals. And it is measured according to the obstacles and challenges of particular countries. Nonetheless, there is a standardized process that all follow. As a result, there are two main points in the measurement:
- Percentage of population that has access to quality healthcare; and
- Percentage of populations that spends a significant amount of money from their income on health.
How can you be a part of it?
World Health Day is not a mere celebration, it is a commitment that all should consider and work towards. And so, it should not pass unnoticed, and function as a guiding compass to better serve your audience, namely patients.
Despite being an international organization, there are still small things you can do, that already make a difference. Universal Health Coverage is a concern of all. And it starts with the democratization of something that is today a basic necessity.
What you can do
Democratize your content
Health and treatments ought to be accessible to everyone. Therefore, the democratization of pharma companies’ content is key. It is important that people consume the right information in a place where they can have easy access.
Hence, it all starts with you choosing the right channels to target your audience. Ask the questions: What do they like to consume? What is it they are looking for? Where do they search for it?
From there you can identify interests, information, and products that are in greater demand. Further choosing the places where you will more easily share and democratize your content. These can be, websites, forums, blogs, and more.
In order to raise awareness, it is vital that you find the right channels through which to communicate with your audience. Then, you must consider the ways in which you present your content. Being innovative will only benefit you.
Video marketing is a growing trend in the pharmaceutical industry. Especially, for its potential of targeting the audience at the right place and time in an engaging manner. People nowadays want as much information, as quickly. So, video is a great way to do so.
There are companies that have already started to include it in their strategies and obtained great results. For example, in 2021 91% of marketers claimed video to have helped them increase their understanding of a determined product and/ or service (Wyzowl).
Ultimately, ensure that your content is up to date with the latest advancements and happenings in the field. While touching upon important topics, such as universal health coverage.
Remain relevant by listening to your audience. That way, you can better respond to the growing demands from patients. One way to do it is to be aware of the topics of relevance that people value, such as access to health.
By being aware of these key thematics and topics, you can, then, spread the word and be a part of the wider conversation.