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Is Medical Animation the Future of HCP Education?

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Educating physicians about your product or a device is number one demand for pharma brands.

Physician education is the main way pharma marketers can influence physician’s opinion about the best product or medical device for their patient needs. For decades, pharma brands relied on sales reps to convey their message.

But lately, this cost-intensive practice is burdened with physicians’ lack of time and heavy government regulations. Today’s pharma marketing climate is extremely dynamic and competitive, and if you want to stand out among so many brands out there, you know better than me that you need a brand new approach.  

So how do you get to the HCPs that seem unreachable?

In recent years, video marketing turned out to be just the thing. Video marketing is an easy way to get your pharma marketing message to physicians without ever making an appointment. Or meet them in person.

But what is it that makes medical animated videos so appealing?

Easily Communicate Complex Concepts

In recent years medical animation has become almost unavoidable for the competitive world of pharma and medical device marketing. It manages to bring medical information to life. And provides rapid communication of complicated concepts, procedures, devices, and mechanisms of action.

Works on the molecular level

If you want to break down a medical condition to its basic molecular level, the animation is not only the best but the only way to go.

Medical animation is the only option when it comes down to depicting bacteria and viruses, tissues and similar objects invisible to the human eye.

Animation can depict, enlarge or minimize any molecule in the human body. And vividly show what both pharma brands and physicians are often struggling to explain in words.

Make a bigger impact

Medical animation has a fantastic ability to make things look simple. A medical animator and a voiceover artist can make their message more impactful by removing all that is not relevant for the medication or a disease.

For example, if a heart disease medication is the topic of a medical video, then animators can explain its function in by depicting only the heart and blood vessels without depicting the rest of the body.

That way, you’ll make sure that people are looking exactly where they suppose to be looking. And stop their eyes and their minds from wandering away.

It can be used on tablets and smartphones

A busy life spent between appointments, surgeries and patient consults made reaching physicians harder than ever. But if a pharmaceutical company decides to deliver their message with an animated video physicians will be able to see it on their phones and tablets wherever they go.

They can access it via their mobile or their tablet at their office, home or lunch break. Also unlike sales reps meetings, medical video can be seen at any time.

Physician can view them outside of working hours with the first early morning coffee or just before bedtime.

The changes medical animation brings to the table ensure that it is not just a passing trend. It’s also the future of pharma marketing.

Medical animated videos are an increasingly indispensable tool for physician and patient education, and the marketing of drugs and devices. Since after seeing a video about a medical product or a device both physicians and patients are more likely to act on what they saw.

If you like to get more info on digital pharma marketing, as well as the latest news, tips and resources, feel free to subscribe to our blog.

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