{"id":201876,"date":"2022-03-21T03:12:07","date_gmt":"2022-03-21T02:12:07","guid":{"rendered":"https:\/\/www.bluenovius.com\/?page_id=201876"},"modified":"2022-09-14T13:53:31","modified_gmt":"2022-09-14T11:53:31","slug":"form-for-resources-report-3-video-marketing-in-pharma","status":"publish","type":"page","link":"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/","title":{"rendered":"Form For Resources Report 3 \u2013 Video marketing in pharma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"201876\" class=\"elementor elementor-201876\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f0564 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"02f0564\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f867633\" data-id=\"f867633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21a7bbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a7bbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71c9055\" data-id=\"71c9055\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d5fc7b elementor-widget elementor-widget-heading\" data-id=\"8d5fc7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">REPORTS<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf744a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abf744a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6114b2 elementor-widget elementor-widget-heading\" data-id=\"b6114b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Video marketing in pharma<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92129f1 elementor-widget elementor-widget-text-editor\" data-id=\"92129f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As patients demands shift, pharma marketers must adapt to a different audience that is highly digitalized and hyperconnected: Gen Z.\u00a0<\/p><p>In this report, you will discover more about targeting the Z generation in pharma with video marketing.<\/p><p>Discover key elements to implement a successful digital pharma marketing strategy:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257a960 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"257a960\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.bluenovius.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identifying the Gen Z persona<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understanding healthcare expectations <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Targeting the audience with video <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video marketing best practices<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a115662 elementor-widget elementor-widget-text-editor\" data-id=\"a115662\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGet your free report now and receive other valuable insights from BlueNovius.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8637b60\" data-id=\"8637b60\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c32ba3c elementor-widget elementor-widget-image\" data-id=\"c32ba3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"949\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png?fit=700%2C949&amp;ssl=1\" class=\"attachment-full size-full wp-image-204391\" alt=\"Video Marketing in Healthcare\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png?resize=221%2C300&amp;ssl=1 221w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc1ffbf elementor-widget elementor-widget-heading\" data-id=\"bc1ffbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Get your free report:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aafb2 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d2aafb2\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.20.0 - 10-04-2024 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class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>REPORTS Video marketing in pharma As patients demands shift, pharma marketers must adapt to a different audience that is highly digitalized and hyperconnected: Gen Z.\u00a0 In this report, you will discover more about targeting the Z generation in pharma with video marketing. Discover key elements to implement a successful digital pharma marketing strategy: Identifying the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":94519,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Download Pharma Report: Video marketing in pharma<\/title>\n<meta name=\"description\" content=\"As patients demands shift, pharma marketers must adapt to a different audience that is highly digitalized and hyperconnected:\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Download Pharma Report: Video marketing in pharma\" \/>\n<meta name=\"twitter:description\" content=\"As patients demands shift, pharma marketers must adapt to a different audience that is highly digitalized and hyperconnected:\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png?fit=700%2C949&ssl=1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/\",\"url\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/\",\"name\":\"Download Pharma Report: Video marketing in pharma\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluenovius.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png\",\"datePublished\":\"2022-03-21T02:12:07+00:00\",\"dateModified\":\"2022-09-14T11:53:31+00:00\",\"description\":\"As patients demands shift, pharma marketers must adapt to a different audience that is highly digitalized and hyperconnected:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png?fit=700%2C949&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/06\/003a-june-2022-Trans-Video-marketing.png?fit=700%2C949&ssl=1\",\"width\":700,\"height\":949,\"caption\":\"Video Marketing in Healthcare\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluenovius.com\/case-studies\/form-for-resources-report-3-video-marketing-in-pharma\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.bluenovius.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Form For Resources Report 3 \u2013 Video marketing in pharma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluenovius.com\/#website\",\"url\":\"https:\/\/www.bluenovius.com\/\",\"name\":\"BlueNovius - 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