{"id":10282,"date":"2018-03-07T16:23:35","date_gmt":"2018-03-07T15:23:35","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=10282"},"modified":"2022-08-24T10:55:22","modified_gmt":"2022-08-24T08:55:22","slug":"digital-technologies-future-pharma","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/digital-technologies-future-pharma\/","title":{"rendered":"3 Digital Technologies that will Change the Future of Pharma"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the past couple of years, digital technologies have completely transformed many industries. Although fairly slow to catch up, pharma is now picking up the pace and joining the digital arena.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Traditional pharma companies will need to embrace the future and welcome new digital trends in order to stay competitive in the years to come and offer value to physicians and patients. Here are some of the ways digital will change pharma in the upcoming years.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Solutions for digital drug adherence<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lack of adherence is one of the biggest problems for all professionals in the healthcare sector. This includes everyone from pharma companies to HCPs struggling to get their patients to comply. On the one side of the problem, there are huge losses in revenue as patients decide to simply stop using the prescribed medication.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On the other hand, the issue is even more serious as 40% of all medical problems that patients experience are related to a lack of adherence. Consequences can be dire, from an increase in hospitalization to fatal outcomes.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There is a range of digital solutions for adherence. Some cutting-edge ideas include drugs that have digestible sensors. This way once a patient consumes the drug, the sensor sends a signal to a sensor on the body, which then goes to the smartphone app.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What\u2019s more, if you can\u2019t make the drug digital, you can do it with the packaging. A number of companies are in the process of making smart pillboxes and bottles that send alerts if a patient has missed their medication.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another way to increase adherence is by letting patients know exactly what their problems are and how a certain drug will be able to help them. This can be accomplished<\/span><a href=\"https:\/\/www.bluenovius.com\/medposter\/\"> <span style=\"font-weight: 400;\">with customized visual presentations<\/span><\/a><span style=\"font-weight: 400;\"> that show patients their conditions, diagnosis, and diseases.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Beyond the pill solutions for pharma<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Just producing drugs for different treatments is no longer enough. The market is highly competitive and it\u2019s hard to expect new results using old tricks. Beyond the pill, solutions are digital ways to enhance traditional drug treatments and improve patient outcomes. Note that this is not a replacement for drugs, merely a much-needed extension to supplement traditional pharma methods.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For example, Livongo Health, a startup from California, designed<\/span> <span style=\"font-weight: 400;\">a device and an app<\/span><span style=\"font-weight: 400;\"> to help diabetes patients. The device allows patients to draw blood, which is analyzed instantly and the information is sent over to the app, which instructs them on what to do.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The patient can also contact a physician directly from the app. This example of beyond-the-pill thinking shows new ways in which pharma is headed. Instead of just providing a pill, pharma companies will be able to offer complete solutions based on a combination of traditional drug treatments and cutting-edge new technologies.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Video as a means to get in front of physicians and patients<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the biggest issues in modern pharma is getting crucial information to physicians. Once you have a published study and convincing research results, that\u2019s only half the battle. The other, equally important half is getting physicians to look at your data and consider prescribing the drug you worked so hard on.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As we\u2019ve come to witness, traditional marketing methods are slowly dying out. If you rely on reprints, you\u2019re not only wasting paper, you\u2019re wasting your physician&#8217;s time. Moreover, physicians do not have the time to talk to a sales representative offering a new type of drug.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The best solution to the problem is rather elegant. Video is about 10 times more likely to engage its audiences compared to traditional types of content \u2013 this holds true for HCPs as well. With video, you\u2019ll be able to summarize the main points of your publications in easily digestible pieces.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instead of going through a publication that is 10-20 pages long, you will be able to captivate physicians\u2019 attention with short videos displaying only the key information they need to know. Not only is this format easier to present, but it\u2019s also much more memorable, and it won\u2019t waste their precious time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On the other side of the spectrum, videos make it much easier to communicate with patients as well. Using video, you can explain key information regarding their disease in a format that\u2019s easy to understand. Using videos for your patients, you can empower them as well as increase adherence and overall engagement.<\/span><\/p>\n<h2>The future<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At BlueNovius, we bring digital pharma marketing innovations to those that need them the most \u2013 pharma professionals. With our PubExplainer video solution, you\u2019ll be able to summarize your most important publications in 90-second videos which physicians will love. Present all the key points a physician needs to know in a brief video they will easily remember. Save your physician\u2019s time and make your key scientific data memorable.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We think about patients too! With MedExplainer, we help you explain the most important data about diagnosis, disease, and treatment options to your patients. No more need to go through articles, books, and papers \u2013 a MedExplainer video tells them all they need to know.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Reach out to us today and find out how we can improve your pharma company\u2019s digital footprint! <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For more news, tips, and insights on digital marketing, <a href=\"https:\/\/www.bluenovius.com\/bosko-tnx-for-reading-post-2\/\">subscribe to our blog<\/a>. We promise to send you the best bits of actionable data and content on pharma today.<\/span><\/p>\n<h3>Hand-picked related content<\/h3>\n<blockquote><p><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/digital-pharma-healthcare-marketing-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Ways Digital has Reshaped Pharma Marketing as We Know it<\/a><\/p>\n<p><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/digital-tech-improve-patient-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Digital Tech will Improve Patient Engagement<\/a><\/p>\n<p><a href=\"https:\/\/www.bluenovius.com\/multichannel\/pharma-marketing-sales-reps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Will Digital Pharma Marketing Replace Sales Reps?<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In the past couple of years, digital technologies have completely transformed many industries. Although fairly slow to catch up, pharma is now picking up the pace and joining the digital arena. Traditional pharma companies will need to embrace the future and welcome new digital trends in order to stay competitive in the years to come [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":10285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Digital Technologies to Change the Future of Pharma | BlueNovius<\/title>\n<meta name=\"description\" content=\"Although pharma has been slow in catching up with the rest of the industries in terms of digital, the times are changing. Find out how with BlueNovius.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/digital-technologies-future-pharma\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"3 Digital Technologies to Change the Future of Pharma | BlueNovius\" \/>\n<meta name=\"twitter:description\" content=\"Although pharma has been slow in catching up with the rest of the industries in terms of digital, the times are changing. 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