{"id":131334,"date":"2018-06-08T13:27:56","date_gmt":"2018-06-08T11:27:56","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=131334"},"modified":"2022-08-24T11:27:01","modified_gmt":"2022-08-24T09:27:01","slug":"physicians-not-prescribing-brand","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physicians-not-prescribing-brand\/","title":{"rendered":"This is why Physicians aren’t Prescribing your Brand"},"content":{"rendered":"

To an average patient, <\/span>physicians\u2019 choice of drugs<\/span><\/a> they’re prescribing is simple. They consider the diagnosis and patient\u2019s history and prescribe a drug \u2013 easy. However, physicians\u2019 choices are much more complex than that.<\/span><\/p>\n

In reality, there is a range of factors influencing HCP decisions on which medication to prescribe at any given point in time. Fortunately, your pharma brand can influence many of these factors ahead of time. Here are some of the reasons why physicians aren\u2019t prescribing your specific brand, and what you can do to prevent this from happening.<\/span><\/p>\n

You haven\u2019t worked on building trust enough<\/b><\/h2>\n

If you have spent no time, effort, and\u00a0<\/span>resources <\/span><\/a>into promoting your brand in the past, you can hardly expect one drug to move mountains when it comes to the number of prescriptions. It takes years of hard effort to build up a brand\u2019s reputation. Even more so, it\u2019s about building trust in your brand.<\/span><\/p>\n

As it turns out, physicians always remember well those brands that have worked well for their patients in the past. They will be more likely to prescribe new drugs from the same manufacturer in the future.<\/span><\/p>\n

You haven\u2019t engaged with KOLs enough<\/b><\/h2>\n

The road to putting your brand out there starts from the top down. Before influencing HCPs to prescribe your drugs, it\u2019s necessary to start one step ahead \u2013 with key opinion leaders.<\/span><\/p>\n

Building the right kind of engagement with KOLs is one of the most important strategies in getting physicians to prescribe your brand. The majority of physicians rely on KOLs\u2019 opinions before trying out a new brand, as much as they do on patients\u2019 feedback. Just as much as you rely on engaging with KOLs, it\u2019s also necessary to share their message about your brand on all of your digital channels for maximum efficiency.<\/span><\/p>\n

You\u2019re not digital yet<\/b><\/h2>\n

Perhaps we haven\u2019t stressed this enough so far \u2013 it\u2019s absolutely imperative for pharma brands to make a transition to digital marketing channels. Instead of just transmitting your message, digital allows you to enter a two-way conversation. The primary reason \u2013 physicians prefer to interact with pharma brands online. Besides being a useful aid to sales reps, pharma websites can host plenty of useful information for HCPs. On the other hand, you can provide useful resources for patients.<\/span><\/p>\n

Compared to traditional advertising, digital also offers lots of content formats to try out. You can try blog posts, whitepapers, ebooks, <\/span>videos<\/span><\/a>, and webinars. Considering that pharma is just entering the realm of digital, you can pioneer a new type of content and become wildly successful.<\/span><\/p>\n

Through repeated interactions with physicians, you\u2019ll stay on top of physicians\u2019 minds. Besides bringing lots of advantages to your brand presence, digital will increase your share of voice and physicians will be more likely to prescribe your brand, instead of competitors\u2019.<\/span><\/p>\n

Your timing is poor<\/b><\/h2>\n

Sometimes even having the best product on the market won\u2019t ensure that physicians prescribe it. Timing is one of the most important factors in pushing out a new product, and if your competitors have presented something similar, you\u2019re in for some hard times.<\/span><\/p>\n

Albeit difficult, this situation is not impossible to solve. In order for HCPs to make an informed decision, it\u2019s necessary to provide them with facts. Simply lay out hard figures, showing how your product stacks up against the competitors. Even if the timing is not right, they will be able to make a decision based on cold, hard facts and act upon it.<\/span><\/p>\n

Get a head start in prescribing for your pharma brand<\/b><\/h2>\n

Are you looking for a reliable partner on your journey to digital pharma marketing excellence? At BlueNovius, we collaborate with more than 50 pharma brands across the world. Using our proven digital pharma marketing solutions such as PubExplainer, we help them increase their share of voice and build trust with physicians and patients. If you want to ensure your pharma brand stays relevant in the digital marketing age – <\/span>contact us today<\/span><\/a> and see how we can help you out.<\/span><\/p>\n

If you\u2019re looking for more posts like these, feel free to subscribe to our blog<\/a>. We\u2019ll send you the best news, tips, and insights on digital pharma marketing once a week. No spam \u2013 we promise.<\/span><\/p>\n

Hand-picked related content:<\/p>\n

How to Win over HCPs in 3 Minutes<\/a><\/p>\n

Multi-channel Marketing for Pharma: 9 Tips for Success<\/a><\/p>\n

Why it\u2019s Hard to Reach Physicians in 2018<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To an average patient, physicians\u2019 choice of drugs they’re prescribing is simple. They consider the diagnosis and patient\u2019s history and prescribe a drug \u2013 easy. However, physicians\u2019 choices are much more complex than that. In reality, there is a range of factors influencing HCP decisions on which medication to prescribe at any given point in […]<\/p>\n","protected":false},"author":15,"featured_media":131335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"yoast_head":"\nThis is why Physicians aren't Prescribing your Brand | BlueNovius<\/title>\n<meta name=\"description\" content=\"Are you doing your best to improve your pharma marketing efforts, but somehow i, physicians still aren't prescribing your brand? 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