{"id":197448,"date":"2018-06-29T12:47:58","date_gmt":"2018-06-29T10:47:58","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=197448"},"modified":"2023-04-11T13:26:07","modified_gmt":"2023-04-11T11:26:07","slug":"patient-journey","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/patient-journey\/","title":{"rendered":"Patient Journey and how to use it for Pharma Marketing"},"content":{"rendered":"\n
Patient centricity is becoming one of the prevalent trends in pharma, and for a good reason. For true closed-loop marketing, it\u2019s necessary to provide solutions that benefit all stakeholders, including pharma brands, physicians, and patients. One of the tools that put patients at the center of attention is a patient journey. So, what exactly is a patient journey, what are its benefits and how can pharma brands use it to their advantage? Let\u2019s find out.<\/span><\/p>\n\n\n\n Simply put, a patient journey is a collection of a <\/span>patient\u2019s experiences throughout the healthcare system. It describes the full path a patient takes, from the first symptoms all the way to the point where the treatment ends. It provides real-life stories of the path patients take, highlighting their biggest issues with the drugs, physicians, and the overall healthcare system<\/span><\/p>\n\n\n\nWhat is a patient journey?<\/b><\/h2>\n\n\n\n