{"id":197461,"date":"2018-07-11T09:54:24","date_gmt":"2018-07-11T07:54:24","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=197461"},"modified":"2023-03-23T13:28:05","modified_gmt":"2023-03-23T12:28:05","slug":"product-launch","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/product-launch\/","title":{"rendered":"Tips for Successful Product Launch in Pharma"},"content":{"rendered":"\n
Among the biggest expenses for pharma marketers worldwide, there\u2019s one that really stands out \u2013 pharma product launches. When done right, a new product launch can ensure that your product is recognized by KOLs, physicians, and patients and it achieves wild success from the start. Here are some tried and tested ways of improving your product launch.<\/span><\/p>\n\n\n\n When launching a new product, most managers go the usual route and leave the promotional work to the sales force. However, this strategy is far from efficient in the modern day and age. As we\u2019ve written,<\/span> sales rep access<\/strong><\/span><\/a> is declining across the board. At the same time, physicians have as little as 3 minutes per <\/span>single call (depending on the country). Finally, sales reps are by far one of the most expensive promotional methods for new launches.<\/span><\/p>\n\n\n\n New pharma product launches need to be aided with a successful multi-channel strategy. By incorporating a mix of email, content marketing, e-detailing apps, and other digital channels, HCPs will be able to get much more information in a shorter time frame. When it comes to delivering actionable content that presents scientific publication results, we have found videos to be the most effective<\/a><\/strong>. <\/span><\/p>\n\n\n\n When preparing a product launch, you need to think months ahead of the big date. As stated by<\/span> Docplexus, the month before and after the launch can define the fate of the product in the following years.<\/span><\/p>\n\n\n\n As the launch date gets closer, initiate a discussion on the disease that needs to be targeted. Use all available channels, such as your website, LinkedIn, email newsletters, paid advertising, blog content,<\/span> HCP portals<\/strong><\/span><\/a>, and all other channels you have at your disposal.<\/span><\/p>\n\n\n\nThink beyond the sales reps<\/b><\/h2>\n\n\n\n
Timing is everything<\/b><\/h4>\n\n\n\n