{"id":197467,"date":"2018-07-12T11:44:58","date_gmt":"2018-07-12T09:44:58","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=197467"},"modified":"2023-04-10T12:09:33","modified_gmt":"2023-04-10T10:09:33","slug":"marketing-connect-physicians-and-pharma","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/multichannel\/marketing-connect-physicians-and-pharma\/","title":{"rendered":"How Marketing Can Connect Physicians and Pharma"},"content":{"rendered":"\n
For many pharma marketers, there\u2019s one challenge they keep struggling with \u2013 fully understanding their customer base \u2013 physicians. As sales rep access declines and<\/span> physicians are burdened<\/span><\/a> with more obligations than ever, communication is one of the key hurdles in pharma marketing today. Here is the current state of pharma marketing and how pharma companies can work to better connect with physicians.<\/span><\/p>\n\n\n\n There\u2019s no denying it, pharma brands spend a lot on marketing every year. As it turns out, it simply makes more sense to invest in marketing rather than research, as the ROI is unbeatable. As a result, pharma companies spend<\/span> 19x more on marketing than R&D on average.<\/span><\/p>\n\n\n\nMarketing spend is through the roof<\/b><\/h2>\n\n\n\n