{"id":197472,"date":"2018-07-13T09:58:03","date_gmt":"2018-07-13T07:58:03","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=197472"},"modified":"2023-04-05T17:11:20","modified_gmt":"2023-04-05T15:11:20","slug":"pharma-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/pharma-digital-advertising\/","title":{"rendered":"Should Pharma Companies Invest in Digital Advertising?"},"content":{"rendered":"\n
As more and more pharma companies go online and devote budgets to digital marketing, the question of digital advertising for pharma arises. What are the most ideal channels for advertising for pharma, and what tactics can pharma companies use? What is the return on investment and does it make sense financially? Here are our findings.<\/span><\/p>\n\n\n\n When it comes to digital advertising, PPC is one of the most common and most effective types of advertising there is. If you\u2019ve ever encountered results that show up first on Google every time, they come from PPC \u2013 and you can do it for your pharma company too.<\/span><\/p>\n\n\n\n First, you need to select the most relevant keywords to go after. For example, you can choose clinical trials UK<\/span> as your keyword. Presumably, you\u2019ve done proper research and you know that physicians will most likely come to your website if they come from this search query. Now that you have a keyword, it\u2019s time to set a daily budget, which can range anywhere from $1 to $100 per day and higher. Remember, you\u2019re only charged once somebody clicks on your ad \u2013 not if they don\u2019t take any action.<\/span><\/p>\n\n\n\n Keep in mind that many other pharma companies use PPC advertising as well. Depending on the term you go for, you may have fierce competition from other pharma companies. This affects the price of clicks, which is why some terms cost much more to advertise for than others.<\/span><\/p>\n\n\n\n Finally, AdWords rules for pharma-related keywords are very heavily regulated, and in most cases, you will have to ask for an exception with Google in order for your ad to come through. Add FDA regulations on top, and you\u2019ll come to find out that setting up a successful PPC campaign requires quite a lot of time to do right.<\/span><\/p>\n\n\n\nPay-per-click (PPC) advertising for pharma<\/b><\/h2>\n\n\n\n