{"id":198657,"date":"2020-11-10T09:27:47","date_gmt":"2020-11-10T08:27:47","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=198657"},"modified":"2022-08-24T12:26:50","modified_gmt":"2022-08-24T10:26:50","slug":"top-6-practical-healthcare-marketing-tips-for-pharma-marketers","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/uncategorized\/top-6-practical-healthcare-marketing-tips-for-pharma-marketers\/","title":{"rendered":"Top 6 Practical Healthcare Marketing Tips for Pharma Marketers"},"content":{"rendered":"\n
Staying on top of patients\u2019 minds and making an impact depends on one primary factor \u2013 healthcare marketing<\/b>. Here are some of the most promising healthcare marketing trends that will be prominent in the time to come.<\/p>\n\n\n\n Healthcare marketing is a set of online and offline marketing tactics in the healthcare industry aimed at finding, retaining, and engaging patients. It combines a range of channels to form a seamless experience for patients, physicians, KOLs, and all stakeholders in the health care process. Healthcare marketing aims to inform, educate and spread awareness, all while making healthcare professionals\u2019 jobs easier and improving patient outcomes.<\/p>\n\n\n\n Here are some of the most practical healthcare marketing trends that are going to go big in the years to come and what you can do to jump on board on time. Many of these tactics are already used in industries (un)related to pharma and can easily be adapted to the complex healthcare marketing landscape with some adaptations.<\/p>\n\n\n\n In the past decade, there was one marketing trend that took the entire digital world and its content. Everyone knew that there was value in having a content-rich website for a great patient experience, but only when the notion of SEO and traffic came up, did healthcare providers realize just how big of an opportunity they have in front of them.<\/p>\n\n\n\n Bear in mind that not every type of content is going to perform the same. It seems as though patients are overloaded with text and they\u2019re expecting healthcare providers to step up and give them the content they enjoy on other media.<\/p>\n\n\n\n Specifically, video is going to make an impact, since it\u2019s predicted that 80% of traffic online will come from the video as a healthcare digital marketing method. According to data, one-third of all patients will watch a video online before making an appointment with their physician, which makes videos prime real estate for healthcare marketing.<\/p>\n\n\n\n It seems as though patients no longer settle for a text description of their disease. For example, someone searching for chronic obstructive pulmonary disease<\/i> is more likely to watch a video than read the text about the same topic, which is a cue for healthcare digital marketing.<\/p>\n\n\n\n However, just writing content is simply not enough anymore for the healthcare industry. As PMLive has pointed out, many pharma companies go wrong with their healthcare marketing by focusing too much on the creation and letting the content simply sit. As any generalist marketer will tell you, that\u2019s 20% of the story, while the remaining 80% is promotion.<\/p>\n\n\n\n This means that before creating a piece of content, you should think about the target audience (patients, physicians, KOLs), the message you want to convey as well as the channels of distribution. If you are targeting HCPs, you should promote through emails as it\u2019s their primary communication method for healthcare digital marketing, while patients will prefer company websites and social media engagement, for example.<\/p>\n\n\n\n If you\u2019re new to healthcare marketing, especially in its digital form, you probably heard a little bit about SEO. Search engine optimization is the process of adapting your content so that it ranks better in search engines such as Google. But what does that have to do with healthcare marketing and the healthcare industry?<\/p>\n\n\n\n While it can be extremely difficult for a healthcare provider to rank for a term such as diabetes mellitus<\/i> and show up as the first result on Google, there are some other easier wins. With such a broad range of topics, there\u2019s always something new to create \u2013 after all, every 20th Google search in the world is related to health. Moreover, 80% of internet users go online to search for health-related terms.<\/p>\n\n\n\nWhat is healthcare marketing?<\/b><\/h2>\n\n\n\n
Healthcare content is going to scale up<\/b><\/h2>\n\n\n\n
SEO is as strong as ever<\/b><\/h2>\n\n\n\n