{"id":198688,"date":"2019-08-28T15:50:56","date_gmt":"2019-08-28T13:50:56","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=198688"},"modified":"2022-08-24T11:56:22","modified_gmt":"2022-08-24T09:56:22","slug":"physician-videos-influence-clinical-decisions","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/","title":{"rendered":"How Physician Videos Influence Clinical Decisions"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With pharma companies making a move towards digital, there\u2019s one format that stands out for its ease of use and versatility \u2013 physician videos. Companies that want to<a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/reach-physicians-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"> educate physicians<\/a>, empower patients a.<\/p>\n\n\n\n<p>Here are a few ways that medical videos like PubExplainer can make a change and influence physician decisions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-physician-videos-have-multiple-uses\"><b>Physician videos have multiple uses<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to studies, there are lots of uses for video in modern physicians\u2019 offices. One of them includes clinical trial results. But there are other ways. By explaining how a product treats pulmonary hypertension, for example, you\u2019ll explain the product, the specifics of a disease, as well as how the two are tied together.<\/p>\n\n\n\n<p>Additionally, there are educational videos whose main purpose is just that \u2013 to be educational. Such is the example of<a href=\"https:\/\/www.bluenovius.com\/medexplainer\/\" target=\"_blank\" rel=\"noopener noreferrer\"> our MedExplainer solution<\/a>. With these videos, you can explain the diagnosis, disease, and treatment to patients, without promoting a specific product.<\/p>\n\n\n\n<p>Although not directly promotional in nature, these types of videos benefit physicians greatly, as they can share them with patients, in waiting rooms, their offices, on tablets, and on phones.<\/p>\n\n\n\n<p>Alternatively, there are case-based educational videos, where physicians can learn the best practices.<\/p>\n\n\n\n<p>Finally, an increasingly popular format is guideline videos. Guidelines are procedures, from simple checks to complex recommendations for medical processes, that establish methods for physicians to do their job. Unfortunately, physicians aren\u2019t known for following clinical practice guidelines, for a variety of reasons.<\/p>\n\n\n\n<p>Guideline physician videos are an excellent way for physicians to get introduced to best practices and clinical guidelines. They\u2019re easy to share and can be displayed on a variety of devices and they\u2019re also cost effective. What\u2019s more, they can be easily subtitled or translated with a voiceover, increasing their reach across countries and continents.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-physician-videos-influence-decisions-directly\"><b>Physician videos influence decisions directly<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Compared to traditional marketing methods in pharma, videos actually have a significant impact on physicians. According to PR Newswire, 49% of physicians who watch professional videos online state that they influence their clinical decisions.<\/p>\n\n\n\n<p>Excellent news, except that pharma companies aren\u2019t using this opportunity. The same research states that only 52% of physicians claim that any pharma company is doing a good job providing quality video content for physicians.<\/p>\n\n\n\n<p>As they can be informed about the latest scientific publications through physician videos, they can find out how a product helps improve patient outcomes and makes their job easier.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-they-can-be-used-on-mobile\"><b>They can be used on mobile<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today\u2019s HCPs are digital \u2013 and if pharma companies aren\u2019t catching up with their digital marketing efforts, they\u2019re missing out on valuable opportunities. According to research, 86% of physicians use their phones to look up digital resources on pharma websites.<\/p>\n\n\n\n<p>On the other hand, 41% of HCPs state that the reason why they don\u2019t visit pharma websites more often is that finding relevant information takes too long.<\/p>\n\n\n\n<p>By putting physician videos on your homepage and landing pages, you give actionable data in video format. Physicians can immediately find out relevant information without searching through countless pages of content.<\/p>\n\n\n\n<p>According to research, current pharma marketing trends are taking up large sums of money but not showing any increased efficiency. For example, pharma companies spend heavily on banner ads, email campaigns and printed promotions, with drugs that barely move the needle when they launch. According to their opinion, the reason for this is that the education these media give is not deep enough to make a difference in how a physician manages their practice.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-physician-videos-help-hcps-immensely-in-their-practice\"><b>Physician videos help HCPs immensely in their practice<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By creating physician videos that explain a how a product benefits patients, you can help them in their practice, to make better decisions and act more quickly. But also you save them time!<\/p>\n\n\n\n<p>In today\u2019s competitive market, companies that launch a new product have to compete in a market crowded with generics and branded products. With physician videos that explain the research, the process and the benefits that patients gain from choosing a product, HCPs will have an easier time choosing your product over the generic and branded competitors.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-create-your-own-medical-physician-videos\"><b>Want to create your own medical physician videos?<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The medical video format is compelling, engaging and makes a significant impact on physicians\u2019 clinical decisions. However, creating these videos is far from an easy task, and even those companies with strong digital teams are struggling with video creation.<\/p>\n\n\n\n<p>This is where<a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noopener noreferrer\"> PubExplainer comes in<\/a>. PubExplainer is a medical explainer video solution that converts your scientific publication into an engaging 90-second explainer video. Do you want to find out how it works and what it can do for your pharma company?<a href=\"https:\/\/www.bluenovius.com\/demo-hp-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Reach out to us today<\/a>, we\u2019d love to talk with you.<\/p>\n\n\n\n<p>Do you love reading the BlueNovius blog? If you do,<a href=\"https:\/\/www.bluenovius.com\/bosko-tnx-for-reading-post-2\/\"> please subscribe to our newsletter<\/a> to get updates about new posts every week through your inbox.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With pharma companies making a move towards digital, there\u2019s one format that stands out for its ease of use and versatility \u2013 physician videos. Companies that want to educate physicians, empower patients a. Here are a few ways that medical videos like PubExplainer can make a change and influence physician decisions. Physician videos have multiple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":198689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Physician Videos Influence Clinical Decisions<\/title>\n<meta name=\"description\" content=\"Find out what makes physician videos a great resource for pharma marketing and how these videos will shape the opinions of HCPs in the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Physician Videos Influence Clinical Decisions\" \/>\n<meta name=\"twitter:description\" content=\"Find out what makes physician videos a great resource for pharma marketing and how these videos will shape the opinions of HCPs in the future.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/\"},\"author\":{\"name\":\"BN\",\"@id\":\"https:\/\/www.bluenovius.com\/#\/schema\/person\/d6d462f0497f6e69b9f349c90327a0fa\"},\"headline\":\"How Physician Videos Influence Clinical Decisions\",\"datePublished\":\"2019-08-28T13:50:56+00:00\",\"dateModified\":\"2022-08-24T09:56:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/\"},\"wordCount\":808,\"publisher\":{\"@id\":\"https:\/\/www.bluenovius.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1\",\"articleSection\":[\"healthcare marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/\",\"url\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/\",\"name\":\"How Physician Videos Influence Clinical Decisions\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluenovius.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1\",\"datePublished\":\"2019-08-28T13:50:56+00:00\",\"dateModified\":\"2022-08-24T09:56:22+00:00\",\"description\":\"Find out what makes physician videos a great resource for pharma marketing and how these videos will shape the opinions of HCPs in the future.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1\",\"width\":1000,\"height\":600,\"caption\":\"Physician videos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"healthcare marketing\",\"item\":\"https:\/\/www.bluenovius.com\/category\/healthcare-marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Physician Videos Influence Clinical Decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluenovius.com\/#website\",\"url\":\"https:\/\/www.bluenovius.com\/\",\"name\":\"BlueNovius - Medical and scientific explainer videos\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluenovius.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluenovius.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluenovius.com\/#organization\",\"name\":\"BlueNovius B.V.\",\"url\":\"https:\/\/www.bluenovius.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluenovius.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluenovius.com\/wp-content\/uploads\/2016\/07\/BlueNovius-logo-grey-200.png\",\"contentUrl\":\"https:\/\/www.bluenovius.com\/wp-content\/uploads\/2016\/07\/BlueNovius-logo-grey-200.png\",\"width\":200,\"height\":29,\"caption\":\"BlueNovius B.V.\"},\"image\":{\"@id\":\"https:\/\/www.bluenovius.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluenovius.com\/#\/schema\/person\/d6d462f0497f6e69b9f349c90327a0fa\",\"name\":\"BN\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Physician Videos Influence Clinical Decisions","description":"Find out what makes physician videos a great resource for pharma marketing and how these videos will shape the opinions of HCPs in the future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/","twitter_card":"summary_large_image","twitter_title":"How Physician Videos Influence Clinical Decisions","twitter_description":"Find out what makes physician videos a great resource for pharma marketing and how these videos will shape the opinions of HCPs in the future.","twitter_image":"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1","twitter_misc":{"Written by":"BN","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#article","isPartOf":{"@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/"},"author":{"name":"BN","@id":"https:\/\/www.bluenovius.com\/#\/schema\/person\/d6d462f0497f6e69b9f349c90327a0fa"},"headline":"How Physician Videos Influence Clinical Decisions","datePublished":"2019-08-28T13:50:56+00:00","dateModified":"2022-08-24T09:56:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/"},"wordCount":808,"publisher":{"@id":"https:\/\/www.bluenovius.com\/#organization"},"image":{"@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1","articleSection":["healthcare marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/","url":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/","name":"How Physician Videos Influence Clinical Decisions","isPartOf":{"@id":"https:\/\/www.bluenovius.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage"},"image":{"@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1","datePublished":"2019-08-28T13:50:56+00:00","dateModified":"2022-08-24T09:56:22+00:00","description":"Find out what makes physician videos a great resource for pharma marketing and how these videos will shape the opinions of HCPs in the future.","breadcrumb":{"@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#primaryimage","url":"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1","width":1000,"height":600,"caption":"Physician videos"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluenovius.com\/healthcare-marketing\/physician-videos-influence-clinical-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"healthcare marketing","item":"https:\/\/www.bluenovius.com\/category\/healthcare-marketing\/"},{"@type":"ListItem","position":2,"name":"How Physician Videos Influence Clinical Decisions"}]},{"@type":"WebSite","@id":"https:\/\/www.bluenovius.com\/#website","url":"https:\/\/www.bluenovius.com\/","name":"BlueNovius - Medical and scientific explainer videos","description":"","publisher":{"@id":"https:\/\/www.bluenovius.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluenovius.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluenovius.com\/#organization","name":"BlueNovius B.V.","url":"https:\/\/www.bluenovius.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluenovius.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluenovius.com\/wp-content\/uploads\/2016\/07\/BlueNovius-logo-grey-200.png","contentUrl":"https:\/\/www.bluenovius.com\/wp-content\/uploads\/2016\/07\/BlueNovius-logo-grey-200.png","width":200,"height":29,"caption":"BlueNovius B.V."},"image":{"@id":"https:\/\/www.bluenovius.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.bluenovius.com\/#\/schema\/person\/d6d462f0497f6e69b9f349c90327a0fa","name":"BN"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2019\/01\/blog-1-13.png?fit=1000%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/posts\/198688"}],"collection":[{"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/comments?post=198688"}],"version-history":[{"count":2,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/posts\/198688\/revisions"}],"predecessor-version":[{"id":205520,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/posts\/198688\/revisions\/205520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/media\/198689"}],"wp:attachment":[{"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/media?parent=198688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/categories?post=198688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluenovius.com\/wp-json\/wp\/v2\/tags?post=198688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}