{"id":203281,"date":"2022-04-11T15:15:00","date_gmt":"2022-04-11T13:15:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=203281"},"modified":"2022-09-29T10:59:16","modified_gmt":"2022-09-29T08:59:16","slug":"time-to-take-the-lead-technology-vs-life-sciences","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/time-to-take-the-lead-technology-vs-life-sciences\/","title":{"rendered":"Time to Take the Lead: Technology VS. Life Sciences\u00a0"},"content":{"rendered":"\n
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Digitalization in the Life Sciences industry<\/a><\/strong> has been shy in its growth. Technology companies, however, have been fast in exploiting the potential of digital platforms. So, now is the time for Life Sciences to take the lead <\/strong>and pave the way for collaboration. 

Facilitating the collection of data<\/a><\/strong>, digital platforms offer Life Sciences the opportunity to personalize communication. They further allow companies to tailor the offer around customers\u2019 needs, providing, then, a high-quality product. Taking, in this way, a customer-centric approach<\/a><\/strong>, that places the consumer at the center of the action.<\/p>\n\n\n\n

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Technology Companies Seeking Opportunities<\/strong><\/h2>\n\n\n\n
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COVID has changed how businesses communicate with their customers. So it is imperative that these adapt to the new circumstances and innovate. Technology companies<\/a><\/strong> have been successful in doing it. <\/p>\n\n\n\n

Patients are more demanding and technological. Over the last decade, there has been a surge in the use of search engine tools to ask health-related questions<\/a><\/strong>. Moreover, patients are keener on telehealth initiatives. According to recent studies, 36% of patients in 2020 asked for remote treatment while a further 70% deferred or canceled their in-person appointments with HCP (Accenture<\/em>).  <\/p>\n\n\n\n

Looking closely at this conjecture, technology companies have pinpointed the Life Sciences industry<\/a><\/strong> as a lucrative prospect market in which to invest. For example, Apple has created wearable devices that can monitor health and connect patients to doctors via phone. <\/p>\n\n\n\n

Other advancements that have been explored in the field are the use of AR (Augmented Reality) and VR (Virtual Reality). These are breaking down barriers in virtual interactions<\/a><\/strong>, and inviting customers into immersive experiences. <\/p>\n\n\n\n

So, now is the time for Life Sciences<\/a><\/strong> to take the lead and pave the way for collaboration with technology companies. <\/p>\n\n\n\n

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Life Sciences: Why Should Change Come Now?<\/strong><\/h3>\n\n\n\n
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Life Sciences companies have been slower to adopt the possibilities that digital marketing<\/a><\/strong> and technologies offer. Weighing in the impact of COVID, which has demanded quick evolution in treatment and service, there is yet a lot to uncover.<\/p>\n\n\n\n

Did you know that\u2026 The current average attention span of a human being is of 8 seconds? Even lower than that of a goldfish (9 seconds). So, why not use video to capture your audience’s attention? Try PubExplainer<\/a> now!<\/strong><\/p>\n\n\n\n

Within a short time span, people seek attractive and insightful information<\/a><\/strong>. Patients and HCP alike are no exception to the rule. And COVID, in its turn, has enhanced this openness from customers to digital engagement. In truth, 62% of HCP say they value tools of remote monitoring (Accenture<\/em>).<\/p>\n\n\n\n

So, an inclusive digital marketing program that allies technology with customer service<\/a><\/strong> is valuable. Allying both allows Life Sciences companies access to rich insightful data. From the different chosen platforms, it is possible to assess: <\/p>\n\n\n\n

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