{"id":203576,"date":"2022-04-20T10:00:00","date_gmt":"2022-04-20T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=203576"},"modified":"2022-08-05T09:30:27","modified_gmt":"2022-08-05T07:30:27","slug":"pharma-companies-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/pharma-companies-on-linkedin\/","title":{"rendered":"Pharma companies on LinkedIn: How to take advantage of this social network"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min.jpg?resize=800%2C534&#038;ssl=1\" alt=\"Pharma companies on LinkedIn: How to take advantage of this social network\" class=\"wp-image-203592\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/Pharma-companies-on-LinkedIn-How-to-take-advantage-of-this-social-network_1-min-scaled.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There\u2019s no escaping the fact that many pharma companies will have to move towards <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/urgency-the-new-normal-in-pharma-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital platforms<\/a><\/strong>. The options from which to choose are varied, yet there is one \u201cgolden goose\u201d still to be explored by most. We are talking (of course) about LinkedIn.\u00a0<\/p>\n\n\n\n<p>LinkedIn is known as the world\u2019s largest <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/virtual-healthcare-events-why-online-or-hybrid-options-are-the-best-choice\/\" target=\"_blank\" rel=\"noreferrer noopener\">professional network<\/a><\/strong> with a group of 800 million people in over 200 countries worldwide. It&#8217;s a distinct type of platform as it has potential for business due to its huge number of users in the field.\u00a0<\/p>\n\n\n\n<p>In regards to <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-marketing-trends\/2022-pharma-tech-trends-whats-new\/\" target=\"_blank\" rel=\"noreferrer noopener\">pharmaceutical companies<\/a><\/strong>, many of them have a profile, yet the executives have a huge strong presence on this social network platform. This is a chance for business networking that is still not properly explored by many companies in 2022.<\/p>\n\n\n\n<p>How can <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/why-pharma-needs-to-become-customer-centric-right-away\/\" target=\"_blank\" rel=\"noreferrer noopener\">pharma companies<\/a><\/strong> start to set their presence on LinkedIn? We\u2019ll tell you five main steps that will help you succeed.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-pharma-companies-on-linkedin-how-to-take-advantage-of-this-social-network\" style=\"font-size:38px\"><strong>Pharma companies on LinkedIn: How to take advantage of this social network<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>First things first: have your LinkedIn profile updated<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Remember that many users on LinkedIn spend more time looking at personal profiles than anything else. More than a mere \u201cvirtual resume\u201d, your LinkedIn page today can be regarded as a reflection of your <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">professional image online<\/a><\/strong>.<\/p>\n\n\n\n<p>In a job interview, it takes the interviewer only 15 seconds to make some key decisions about a candidate. On LinkedIn, there\u2019s a similar logic when someone is having a look at your profile.&nbsp;<\/p>\n\n\n\n<p>Make sure to:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Have a professional headshot;<\/li><li>Edit your professional headline to correspond to what you do;<\/li><li>Update all your academic and professional info; and<\/li><li>Customize your LinkedIn address.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Remember: your profile will be your business card that will dictate a good first impression on the people who visit your site.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>Secondly: Make sure your company has a page<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A pharmaceutical company needs a company page as a basis to establish its presence on LinkedIn. Many organizations still either don\u2019t have a page or create it and then \u201cabandon\u201d it. How are you expecting people on this platform to find out more about your company if there\u2019s not a solid page to provide them with the <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">main information<\/a><\/strong>?<\/p>\n\n\n\n<p>Make sure your LinkedIn page links to your website. Through there create the main <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">call to action<\/a><\/strong> in accordance with what you intend people to do to contact your company. Like your personal profile, make sure that your company\u2019s page is as updated as possible, especially in a visual sense.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>Your employees will be the face of your company<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Yes, we\u2019re still tackling the matter of personal profiles\u2019 power on LinkedIn. Your employees should be listed on your <strong><a href=\"https:\/\/www.linkedin.com\/company\/bluenovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">company page<\/a><\/strong>. This will make it easier for visitors to know your team and connect with them as well.\u00a0<\/p>\n\n\n\n<p>It\u2019s also advised that a company\u2019s employees should share a company\u2019s status updates in their profiles. That way novelties will be known to contacts and <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">potential for networking<\/a><\/strong> will arise. The fact that LinkedIn\u2019s<strong> <\/strong>organic reach is at a healthy rate, invites one to take full advantage of its potential.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>LinkedIn has lots of pharma groups: it\u2019s only a matter of looking them up<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking factor<\/a><\/strong> on LinkedIn can be very engaging in more ways than one. Here you can find lots of groups within the <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pharma and Healthcare industry<\/a><\/strong> that share relevant information related to the sector.<\/p>\n\n\n\n<p>Before joining a group, consider your main goals:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Are you joining a group to get in touch with novelties within the pharma and healthcare industries?<\/li><li>Are you looking for potential leads through the action of networking in these communities?<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Take a careful pick, but go for closed groups. These are more likely to have better quality control which means they will be more reliable in terms of credibility.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>Share content: your audience will thank you for it!<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The best part? You can do this either through your profile or through the company page. Within this platform, it\u2019s very important to remain <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">visible to your contacts<\/a><\/strong>. As well as to establish yourself and your company as an authority in your area.&nbsp;<\/p>\n\n\n\n<p>However, don\u2019t take this communication channel to only speak of themes about yourself, your company, your products, or news. That type of content will get old pretty fast, so the secret here is to <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">draw attention<\/a><\/strong> through content with added value. Share content that educates your audience on themes related to your company and take this advantage to build a <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">trusting connection<\/a><\/strong> with them. That way, they will find out about your products and services in a more natural way.<\/p>\n\n\n\n<p>One type of content that will help to <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">educate your audiences<\/a><\/strong> in a faster and more engaging way is video. The use of explainers in many marketing strategies has skyrocketed in helping consumers engage with brands online. And this is no exception on LinkedIn.\u00a0<\/p>\n\n\n\n<p>According to a study by Wyzowl, 96% of the people inquired have watched an explainer video to have a better understanding of or learning about a product or service. Often, 84% of people say that watching online videos of certain brands managed to persuade them into buying a product or service.&nbsp;<\/p>\n\n\n\n<p>In other words, you can use <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">video content<\/a><\/strong> to both <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">educate and promote<\/a><\/strong> a certain <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">product or service<\/a><\/strong> on LinkedIn. All you need to do is create a<strong> <a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">style of video<\/a><\/strong> to create engagement for your <strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">potential customers<\/a><\/strong> within this platform.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Did you like our article about pharma companies on LinkedIn? If you need help in educating physicians or patients and guiding them through complex medical theories and procedures <a href=\"https:\/\/www.linkedin.com\/company\/bluenovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlueNovius<\/a> has the solution for you.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>With the help of <\/strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\"><strong>PubExplainer<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.bluenovius.com\/medexplainer\/\"><strong>MedExplainer<\/strong><\/a><strong>, our two <\/strong><a href=\"https:\/\/www.bluenovius.com\/free-consultation\/\"><strong>video marketing solutions for pharma brands<\/strong><\/a><strong>, you can sum up the main points of your medical topics in 90 seconds or less.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.bluenovius.com\/book-pe\/\"><strong>Book a meeting with our team today and learn more.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no escaping the fact that many pharma companies will have to move towards digital platforms. The options from which to choose are varied, yet there is one \u201cgolden goose\u201d still to be explored by most. We are talking (of course) about LinkedIn.\u00a0 LinkedIn is known as the world\u2019s largest professional network with a group [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":203592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[2096,3546,3545,3547,3483,3539,3500],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma companies on LinkedIn: Setting a presence on this social network<\/title>\n<meta name=\"description\" content=\"How can pharma companies start to set their presence on LinkedIn? 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