{"id":203617,"date":"2022-05-16T10:00:00","date_gmt":"2022-05-16T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=203617"},"modified":"2022-08-05T10:34:40","modified_gmt":"2022-08-05T08:34:40","slug":"tips-to-ace-your-virtual-meetings","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/tips-to-ace-your-virtual-meetings\/","title":{"rendered":"Tips to Ace Your Virtual Meetings\u00a0"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

HCP are busier than ever. Between seeing patients and staying up to date<\/a><\/strong> on the innovations in the field, they do not have much time left. So, sales reps must optimize their virtual meetings<\/strong> to spark maximum interest.\u00a0<\/p>\n\n\n\n

COVID has pushed forward the pharmaceutical industry\u2019s digital shift<\/a><\/strong>. Virtual meetings became more recurrent, over face-to-face interactions. According to a recent study by Accenture, during the pandemic, 65% of meetings were virtual. Whereas before most interactions were held in person (64%).\u00a0<\/p>\n\n\n\n

Overall, virtual meetings have increased in number. And so, you must be ready to optimize their potential.<\/a><\/strong> For that we have gathered for you resourceful tips that will help you ace your virtual meetings:<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

1 – Data and a more personalized approach<\/strong><\/h4>\n\n\n\n
<\/div>\n\n\n\n

HCP don\u2019t have much time. But they still want to make most of it to educate themselves on new drugs and products that are more appropriate to their patients\u2019 needs. And so, sales reps must personalize their approach<\/a><\/strong>. Optimizing, then their time with the HCP.\u00a0\u00a0<\/p>\n\n\n\n

Studies show that companies that leverage data with content and service have higher sales rates. By doing this, pharma companies<\/a><\/strong> can outperform their competitors by 85%. As they strive to know their customers to personalize both their products and service.\u00a0<\/p>\n\n\n\n

This data can be collected from the different digital and non-digital channels your company uses to target HCP. These can be, for example, sales and correspondence emails<\/a><\/strong>, website traffic<\/a>,<\/strong> and content engagement<\/a><\/strong>. Through this data you can assess:<\/p>\n\n\n\n

<\/div>\n\n\n\n