{"id":203626,"date":"2022-05-04T10:00:00","date_gmt":"2022-05-04T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=203626"},"modified":"2022-10-19T10:16:13","modified_gmt":"2022-10-19T08:16:13","slug":"4-tips-to-create-a-seamless-customer-experience","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/pharma-challenges\/4-tips-to-create-a-seamless-customer-experience\/","title":{"rendered":"4 Tips to Create a Seamless Customer Experience"},"content":{"rendered":"\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"330\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1.jpg?resize=800%2C330&#038;ssl=1\" alt=\"4 Tips to Create a Seamless Customer Experience\" class=\"wp-image-203632\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?resize=1024%2C422&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?resize=300%2C124&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?resize=768%2C316&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?resize=1536%2C633&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?resize=2048%2C843&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/4-Tips-to-Create-a-Seamless-Customer-Experience_1-scaled.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Creating a <strong>seamless customer experience <\/strong>is pivotal to a company\u2019s growth, and its subsequent recognition as a brand of quality and credibility. So, it is important to adapt and continuously improve how one <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/mastering-market-segmentation-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">targets its audience<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>4 Tips to Create a Seamless Customer Experience <\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With that in mind, here are <strong>4 tips for creating a seamless customer experience<\/strong> that is sure to be memorable and functional:&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-define-your-target-audience\" style=\"font-size:38px\"><strong>1 &#8211; Define your Target Audience<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/mastering-market-segmentation-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Target audience definition<\/a> <\/strong>is the foundation of any marketing strategy. For that, one might not neglect it, despite its time-consuming character. There are, then, strategies you can adopt to make this process easier for you and your team.&nbsp;<\/p>\n\n\n\n<p>First, question yourself about your service and those who adhere to it:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>What is it that you have to offer?<\/li><li>What type of <strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/4-changes-in-customers-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer requests<\/a><\/strong> your services?<\/li><li>Which service is most popular among your customer base?<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From your answers, understand who is it that benefits the most from your products. So you can effectively <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/mastering-market-segmentation-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">target similar groups<\/a><\/strong> of customers.<\/p>\n\n\n\n<p>It is equally important to collect data from your existing <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/pharma-marketing-digital-channels-tools-to-consider\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital channels<\/a><\/strong> and, from them, divide your audience by demographic, gender, and even location. What are their interests? And what is it that they are looking for? In that way, you can better adapt your product to the different locations and the particular needs that one might encounter there.&nbsp;<\/p>\n\n\n\n<p>By defining your audience, you can better adapt your product and content to your <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer\u2019s needs<\/a><\/strong>. In this way, you maximize your ROI and increase both sales and engagement as you provide a seamless customer experience.<\/p>\n\n\n\n<p>If you know who your audience is, you are better prepared to fight for its attention and effectively launch a product that is rich in value and quality.<\/p>\n\n\n\n<p><strong>See here <a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/product-launch\/\">tips for a successful product launch <\/a>in Pharma.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-define-adapt-your-content\" style=\"font-size:38px\"><strong>2 &#8211; Define &amp; Adapt Your Content&nbsp;<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you know who your audience is, it is time to <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">define your content<\/a><\/strong>. As you consider the different stages in a customer\u2019s buying journey, you have to think of the issues and questions that might arise. The <strong>pain points.&nbsp;<\/strong><\/p>\n\n\n\n<p>In this process, it is valuable you analyze your competitors and the questions their offer raises. You should also collect data and feedback from your channels. That way, you can address directly the problems your customers and prospects might face throughout the different stages of their <strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/4-changes-in-customers-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer\u2019s journey<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>As you collect this <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">information and data<\/a><\/strong>, it is worth you questioning:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>What is missing?<\/li><li>What is it that competitors are not doing and the audience wants?<\/li><li>Are there issues that our product may arise? Quality? Functionality? Composition?<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you can effectively identify the <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/pharma-marketing-digital-channels-tools-to-consider\/\" target=\"_blank\" rel=\"noreferrer noopener\">pain points<\/a><\/strong> you can mitigate the gap between what you offer and your audience. Perse<strong>,<\/strong> you can define your content and adapt it to your customer\u2019s needs. By tailoring your offer, you can provide a more seamless customer experience that will stand out from that of your competitors.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-make-your-content-reachable\" style=\"font-size:38px\"><strong>3 &#8211; Make Your Content Reachable<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When defining your content, you must make it <strong>reachable<\/strong>. To do so, you ought to carefully choose which channels you intend to use in your <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/pharma-marketing-digital-channels-tools-to-consider\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing strategy<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>According to a <strong>Eurostat <\/strong>study, in 2021 90% of EU households had Internet access. And, within these, it was further concluded that 55% of EU citizens used the Internet to search for health-related information. So, digital channels are an obvious choice when considering how to <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/mastering-market-segmentation-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">target your audience effectively<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>Considering these statistics, your website is most likely your first point of contact with your customer. Thus, you must tailor its content to your <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/mastering-market-segmentation-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">audience\u2019s needs<\/a><\/strong>. But most importantly make it easily reachable. And you can do that through <strong>organic <\/strong>or <strong>paid advertising.<\/strong><\/p>\n\n\n\n<p>Some of the practices you can adopt to make your <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">website and content<\/a><\/strong> more reachable are:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Using SEO and keywords to optimize the relevance of your content;<\/li><li>Sharing your content through newsletters and LinkedIn;&nbsp;<\/li><li>Using <a href=\"https:\/\/www.bluenovius.com\/emailmarketing\/good-pharma-marketing-emails-great\/\"><strong>email marketing<\/strong><\/a> strategies;<\/li><li>Creating pop-up ads on digital platforms; and<\/li><li>Using pay-per-click (PPC) ads\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your content is easily accessible, then your customer\u2019s experience will be more seamless. By sharing it on your <strong><a href=\"https:\/\/www.bluenovius.com\/multichannel\/how-to-build-a-successful-omnichannel-strategy-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">different channels<\/a><\/strong>, while targeting the intended audience you can support your <strong>customers<\/strong> throughout the different stages of their buying journey. From awareness and interest to consideration and purchase.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-review-your-content-make-it-appealing\" style=\"font-size:38px\"><strong>4 &#8211; Review Your Content &amp; Make it appealing<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You have defined your audience and content, as well as considered the <strong><a href=\"https:\/\/www.bluenovius.com\/multichannel\/how-to-build-a-successful-omnichannel-strategy-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital channels<\/a><\/strong> in which to share it. Now, you must review your current content and think of ways in which you can make it more <strong>appealing<\/strong> to your customers in the future.<\/p>\n\n\n\n<p>People who consume content via video retain 95% of the information shared, compared to 10% if it was read in a text (<strong>Arkadin<\/strong>). Furthermore, a recent Veeva<strong> <\/strong>study has shown that 70% of HCP are digital natives, and more likely to <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">access content<\/a><\/strong> through video due to their busy schedules.&nbsp;<\/p>\n\n\n\n<p>So, video<strong> <\/strong>is a growing trend in the Pharma Marketing field, that has proven to <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/mastering-market-segmentation-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase engagement<\/a><\/strong>, and effectively share the intended messages. And so, it is a valuable digital tool because it:&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Is SEO friendly &#8211; generates more organic traffic;<\/li><li>Provides valuable data;<\/li><li>Is cost-effective; and<\/li><li>Optimizes your ROI\u2026&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size:28px\"><strong>Want to start today?<\/strong><\/h5>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.linkedin.com\/company\/bluenovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlueNovius<\/a> has just the right thing for you. <a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\">PubExplainer<\/a> targets the physician, <a href=\"https:\/\/www.bluenovius.com\/medexplainer\/\">MedExplainer<\/a>, and the patient. Both products will help you better communicate with your customer, by turning complex data, into engaging videos.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a seamless customer experience is pivotal to a company\u2019s growth, and its subsequent recognition as a brand of quality and credibility. So, it is important to adapt and continuously improve how one targets its audience.&nbsp; 4 Tips to Create a Seamless Customer Experience With that in mind, here are 4 tips for creating a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":203632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3558,3561,3552,3557],"tags":[3515,3607,3494,3649,3517,3626,3542,3485,3543],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips to Create a Seamless Customer Experience<\/title>\n<meta name=\"description\" content=\"Creating a seamless customer experience is pivotal to a company\u2019s growth, and its subsequent recognition as a brand of quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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