{"id":203767,"date":"2022-05-30T10:00:00","date_gmt":"2022-05-30T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=203767"},"modified":"2022-08-01T11:34:45","modified_gmt":"2022-08-01T09:34:45","slug":"consumerism-in-the-healthcare-industry","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/engagement\/consumerism-in-the-healthcare-industry\/","title":{"rendered":"Consumerism in the Healthcare Industry"},"content":{"rendered":"\n
\"Consumerism<\/a><\/figure>\n\n\n\n
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Key Factors about Patients Consumerism for Pharma and HCP<\/strong><\/h2>\n\n\n\n
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It\u2019s all about the consumer and customer experience! Nowadays, patients are end-users that look at healthcare as a retail industry. They explore options and resources before choosing providers, products, and treatments.<\/p>\n\n\n\n

The new healthcare consumers want to get value from the invested money. So, they engage with content, while doing the research before any contact with healthcare professionals. Their \u201cvoice\u201d is louder than ever when it comes to decisions in their journey.<\/p>\n\n\n\n

Healthcare providers and pharma companies have to become influencers and partners that offer valuable and relevant digital resources along the path. Entertainment and retail are examples of industries that already use customers\u2019 insights to drive decision-making. The healthcare sector needs to follow this trend. <\/p>\n\n\n\n

There are 3 key factors that healthcare providers can\u2019t ignore to succeed:<\/p>\n\n\n\n

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  1. Integrate in-person and virtual healthcare solutions, with a focus on digital resources;<\/li>
  2. Provide transparent and understandable information to enable consumers to make knowledgeable and better decisions;<\/li>
  3. Deliver seamless customer experience across the healthcare journey, with a focus on wellbeing.<\/li><\/ol>\n\n\n\n
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    What is Healthcare Consumerism?<\/strong><\/h3>\n\n\n\n
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    Healthcare consumerism can be defined as the movement to make the delivery of healthcare services more efficient and cost-effective. With the ultimate goal of enabling patients to be involved in their healthcare decisions.  <\/p>\n\n\n\n

    Patients, as consumers, are looking for the same type of care and service provided to them in other industries. They wish to take responsibility for the management of their health. And, for that, demand more information and resources to do so.  <\/p>\n\n\n\n

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    Healthcare vs. Other Industries<\/strong><\/h3>\n\n\n\n
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    In other industries, customers access easily comparisons, benefits, and costs that allow them to make informed decisions. In Healthcare the choices can be confusing. As the information available is oftentimes complex and hard to comprehend. <\/p>\n\n\n\n

    75% of consumers consider healthcare decisions as the most important and expensive decisions they have to make and 9 out of 10 want a guiding force to help them in those. To make better decisions, patients expect and are demanding valuable content. As well as a partnership when it comes to Healthcare Professionals (HCP) and pharma companies.<\/p>\n\n\n\n

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    Digital Patient Engagement with HCP and Pharma<\/strong><\/h4>\n\n\n\n
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    As patients’ knowledge and empowerment grow, they seek more control over their healthcare and personalized health solutions, tailored to their stage of the journey. Moreover, they want more from HCP and brands to help them access all the needed data in a seamless experience.<\/p>\n\n\n\n

    Digital patient engagement is defined as the flow of communication between patients and healthcare providers. It has to occur according to the consumers\u2019 preferences in terms of type, frequency, and channel with a consistent and continuing interaction. <\/p>\n\n\n\n

    Nearly 85% of patients think that they can be responsible for their health while accessing the needed resources online. As a result, healthcare providers have to adopt a customer-centric approach<\/strong> as soon as possible. So as to deliver digital relevant information to the patients. <\/p>\n\n\n\n

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    Which are the major changes across healthcare businesses?<\/strong><\/h3>\n\n\n\n
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    As healthcare becomes simpler, more accessible, and transparent to consumers, the business models change. In fact, the major changes relate to the consumer\u2019s touchpoints, namely:<\/p>\n\n\n\n

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