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Having the patient’s health experience on top of their mind, granting support and trusted guidance, goes in line with what they are in search of. Medical websites play a very important part in both the decision-making process and loyalty. While enabling differentiation from the competition, it makes the patients more aware of the brand. Consequently, increasing the marketing efforts\u2019 visibility and reach.\u00a0<\/p>\n\n\n\n
Through the medical portal, patients can access care at any time from anywhere with a direct communication channel with physicians and valuable relevant medical content at hand. Providers become partners in every stage of the journey and trusted primary go-to sources.<\/p>\n\n\n\n
A well-developed healthcare website is crucial to meet the digital native patient expectations while serving its care needs and achieving the business goals.<\/p>\n\n\n\n
The main goal is to deliver medical valuable information as a seamless experience. And the best way to go is to have a clean layout with plenty of white space and simple color schemes. So, providers must keep the quality of the content while simplifying the navigation.<\/p>\n","protected":false},"excerpt":{"rendered":"
What role do websites play in the providers’ business strategy? With health concerns increasing massively within the pandemic, patients are in search of more knowledge and resources (i.e. websites,…) to help them with the decision-making and care journey steps. As in-person access got limited, healthcare professionals had to adjust and evolve to remote settings and […]<\/p>\n","protected":false},"author":29,"featured_media":203809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3572,3574,3555],"tags":[3655,3656,3620,3657,3654],"yoast_head":"\n
Websites\u2019 role in Healthcare<\/title>\n \n \n \n \n \n \n \n \n\t \n\t \n\t \n