{"id":203823,"date":"2022-06-13T10:00:00","date_gmt":"2022-06-13T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=203823"},"modified":"2022-08-22T14:34:31","modified_gmt":"2022-08-22T12:34:31","slug":"3-ways-to-move-patients-away-from-disinformation","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/","title":{"rendered":"3 ways to move patients away from disinformation"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients.jpg?resize=800%2C534&#038;ssl=1\" alt=\"3 ways to move patients away from disinformation\" class=\"wp-image-203829\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Internet is a <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">host for information<\/a><\/strong>. Yet, it is also a place of disinformation, especially on health-related topics.&nbsp;<\/p>\n\n\n\n<p><em>Fake News<\/em> is a ubiquitous term that sure does ring a bell. And, they are of concern. For society in general, and <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pharma marketers<\/a><\/strong> in particular. These prime by polarizing ideas and extremist positioning. Questioning, in that way, science&#8217;s reliability.&nbsp;<\/p>\n\n\n\n<p>It is, then, important to learn from consumers and target them at the right place and time. So that credibility wins over disinformation.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Did you know that\u2026in 2021, 47% of EU citizens aged 16-74 identified untrue and questionable information on the Internet? But only 23% verified the truthfulness of that same content?<\/strong> (<em>Eurostat)<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With this in mind, we present you with <strong>3 ways to move patients away from disinformation<\/strong>.&nbsp;But first,&#8230;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-are-the-differences-disinformation-vs-misinformation\" style=\"font-size:38px\"><strong>What are the differences &#8211; Disinformation VS. Misinformation?<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Disinformation<\/strong> and<strong> misinformation<\/strong> are part of modern-day content consumption. These are buzzwords that are evermore listened to. As they pose a threat to society and democracy. Thus, it is important to know what they are and the differences between them.&nbsp;<\/p>\n\n\n\n<p><strong>Disinformation <\/strong>is the purposeful creation, presentation, and dissemination of untruthful content. Which aims at deceiving the public while <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">generating <\/a><\/strong>economic gain. Fake news is a good example of disinformation. These intentionally polarize society, tending to favouritism of particular ideas.&nbsp;<\/p>\n\n\n\n<p><strong>Misinformation <\/strong>is the unintentional spreading of false content. Which is often shared for the reader\u2019s <strong>belief<\/strong> in it. It implies a <strong>blind trust<\/strong> from consumers that do not detain a habit of checking the truthfulness of the accessed information.<\/p>\n\n\n\n<p>The EU has already sought to put in practice codes, regulations, and campaigns that drive the battle against disinformation forward. Some of these initiatives are:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>The Code of Practice on Disinformation &#8211; A set of self-regulatory standards for the industry\u2019s monitoring;<\/li><li>COVID-19 monitoring and reporting program &#8211; Act as a regulator for transparency to ensure those who foster disinformation are accountable.&nbsp;<\/li><li>The European Digital Media Observatory (EDMO) &#8211; A hub that gathers fact-checkers, academics, and journalists together to support policing disinformation.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>What to do <\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"font-size:28px\"><strong>1 &#8211; Use your Expertise &amp; Data<\/strong><\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Disinformation starts with the use of data that is neither peer-reviewed nor checked by credible sources. So, it is here that you should start to move your patients away from misleading content.&nbsp;<\/p>\n\n\n\n<p>As experts in the field, Pharma companies retain <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/urgency-the-new-normal-in-pharma-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">valuable knowledge and data<\/a><\/strong>. Which could only be resourceful if shared with the target audience. Perse, market your data as a way to move patients away from virulent <em>fake news.&nbsp;<\/em><\/p>\n\n\n\n<p>So, start by <strong><a href=\"https:\/\/www.bluenovius.com\/multichannel\/how-to-build-a-successful-omnichannel-strategy-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering your information<\/a><\/strong> from your database, reports, and case studies. From there make sure to:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Fact-check your data and information &#8211; verify it is truthful;<\/li><li>Have your data and information peer-reviewed, so transparency and impartiality can be possible; and<\/li><li>Select the data and information that better match your audience\u2019s needs.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From there, you can think of ways in which you can convey this same <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/4-tips-to-create-a-seamless-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">content to your patients<\/a><\/strong>. Thus, being pivotal to target them at the right place and time, with the most relevant information.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"font-size:28px\"><strong>2 &#8211; Website &amp; Blog<\/strong><\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To move patients away from disinformation, it is vital to target them at the right place and time. Thus, your information must be presented in a ubiquitous format that they trust. <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">Websites and blogs<\/a><\/strong> are, then, highly resourceful tools.&nbsp;<\/p>\n\n\n\n<p>In 2020, one in two EU citizens searched the internet for health-related information. Namely injuries, disease, nutrition, and ways to improve wellness (<em>Eurostat<\/em>). Most of these used the internet as the first resource before contacting their HCP, which they mostly reached online (30%).&nbsp;<\/p>\n\n\n\n<p>So, the first place where you need to target your audience is on the Internet. It is here that most of the age groups can be found.&nbsp; You can start by using your <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a><\/strong> as a tool for sharing the information you gather from your database. Consequently, turning it into a vault for resourceful, valuable content that is sure to inform patients. While moving them away from distrust of science.<\/p>\n\n\n\n<p>One other way you can do this is by sharing your data and information through blog posts. These are popular for providing relevant content that matches what the readers are looking for. <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog posts<\/a><\/strong> are smaller than academic articles. Yet, in them, you can equally provide insightful information on all the topics you intend to cover.&nbsp;<\/p>\n\n\n\n<p>Through these you can:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Educate your audience on your services and products;<\/li><li>Educate your audience on topics of interest;<\/li><li>Generate new leads; and<\/li><li>Increase engagement through SEO.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By doing this, you fight against sources of disinformation by providing <strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/4-changes-in-customers-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant content<\/a><\/strong> that resonates with your audience.&nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:28px\"><strong>3 &#8211; Video<\/strong><\/h3>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sometimes text is not the way to attract patients. Because, the majority of these seek ways to obtain answers to their questions, quickly. So, one other way to effectively distance your patients away from disinformation is through <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video<\/a> <\/strong>is a growing trend in the pharmaceutical industry for its informative value. In fact, all it takes is 90 seconds for you to turn your complex information into easy-to-understand content. Through it, you can increase engagement by as much as 41% and generate new leads\/ clicks by 60% (<em>Wyzowl<\/em>).<\/p>\n\n\n\n<p>By including it on your website, you can:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Effectively share your content with your audience;<\/li><li>Shift patient&#8217;s attention away from other websites; and&nbsp;<\/li><li><strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">Increase engagement<\/a><\/strong> while strengthening your brand awareness.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Now is the time to include video in your marketing and communications strategy. Don\u2019t know where to start? <a href=\"https:\/\/www.bluenovius.com\/medexplainer\">MedExplainers <\/a>are here to help you better target patients, through 90-second animated videos. These will make your website visitors\u2019 experience memorable.  <a href=\"https:\/\/bluenovius.com\/demo-hp-2\/\">Book your free demo today<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet is a host for information. Yet, it is also a place of disinformation, especially on health-related topics.&nbsp; Fake News is a ubiquitous term that sure does ring a bell. And, they are of concern. For society in general, and pharma marketers in particular. These prime by polarizing ideas and extremist positioning. Questioning, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":203829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3558,3561,3559,3552],"tags":[3629,3628,3630,3631],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 ways to move patients away from disinformation<\/title>\n<meta name=\"description\" content=\"Disinformation starts with the use of data that is neither peer-reviewed nor checked by credible sources. So, it is here that you should...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"3 ways to move patients away from disinformation\" \/>\n<meta name=\"twitter:description\" content=\"Disinformation starts with the use of data that is neither peer-reviewed nor checked by credible sources. So, it is here that you should...\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?fit=2560%2C1707&ssl=1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\"},\"author\":{\"name\":\"BN\",\"@id\":\"https:\/\/www.bluenovius.com\/#\/schema\/person\/d6d462f0497f6e69b9f349c90327a0fa\"},\"headline\":\"3 ways to move patients away from disinformation\",\"datePublished\":\"2022-06-13T08:00:00+00:00\",\"dateModified\":\"2022-08-22T12:34:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\"},\"wordCount\":948,\"publisher\":{\"@id\":\"https:\/\/www.bluenovius.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?fit=2560%2C1707&ssl=1\",\"keywords\":[\"disinformation vs misinformation\",\"misinformation in healthcare\",\"pharma data\",\"pharmaceutical news websites\"],\"articleSection\":[\"Customer-Centric Approach\",\"HealthCare Consumerism\",\"Omnichannel Marketing\",\"Pharma Challenges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\",\"url\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\",\"name\":\"3 ways to move patients away from disinformation\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluenovius.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/04\/3-ways-to-move-patients-scaled.jpg?fit=2560%2C1707&ssl=1\",\"datePublished\":\"2022-06-13T08:00:00+00:00\",\"dateModified\":\"2022-08-22T12:34:31+00:00\",\"description\":\"Disinformation starts with the use of data that is neither peer-reviewed nor checked by credible sources. 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