{"id":204157,"date":"2022-07-20T10:00:00","date_gmt":"2022-07-20T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=204157"},"modified":"2022-08-01T13:08:06","modified_gmt":"2022-08-01T11:08:06","slug":"the-challenges-of-virtual-interactions-a-guide-to-humanity","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/pharma-challenges\/the-challenges-of-virtual-interactions-a-guide-to-humanity\/","title":{"rendered":"The Challenges of Virtual Interactions: A Guide To Humanity"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\"The<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

COVID has brought long-lasting changes to society. As well as to the pharmaceutical industry. Virtual interactions <\/strong>had to take over face-to-face engagements. This brings up challenges but also new opportunities to the field. <\/p>\n\n\n\n

Only in 2020, virtual meetings make up 65% of interactions between sales reps and HCP (Accenture<\/em>). Despite the clear benefits, these still posed difficulties. Especially in establishing a  connection with the consumer. Lacking, oftentimes, a human component<\/a><\/strong>. <\/p>\n\n\n\n

Deprived of physical interaction, you need to be prepared to engage a tough audience<\/a><\/strong>. So, today we are guiding you through ways to bring humanity to your virtual interactions<\/strong>. <\/p>\n\n\n\n

<\/div>\n\n\n\n

The Challenges of Virtual Interactions: A Guide To Humanity<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

The Challenges<\/strong><\/h4>\n\n\n\n
<\/div>\n\n\n\n

Virtual interactions display two main challenges. They are the lack of physical interaction<\/a> <\/strong>and difficulty in achieving engagement<\/a><\/strong>. These impact the effectiveness of the conveyed message near the target audience. <\/p>\n\n\n\n

Physical interactions<\/a> <\/strong>have been key in the business corporate field. Companies believe in the power of in-person meetings with stakeholders. These have been working as bridges to build connections<\/a><\/strong> and exercise influence. <\/p>\n\n\n\n

<\/div>\n\n\n\n

\u201cIn-person meetings have their own advantages such as people being able to express themselves by using body language and facial expressions that can better convey a message and create a deeper bond with a customer.\u201d <\/em>– Dr Valentina Gburcik, Senior Director of Cardiovascular and Metabolic Diseases, Gender Health and Digital at GlobalData<\/em><\/strong><\/p><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Perse, people connect with people. And it is here that you must build trust. Fostering in consumers a wish to connect with a brand. By scrapping off this integral part of communication<\/a><\/strong>, virtual interactions make it difficult to engage with the stakeholders. Thus, failing in creating a connection on a personal level. <\/p>\n\n\n\n

Engagement<\/a><\/strong>, on the other hand, is another challenge in the virtual world. Even though these maximize reach and cost-effectiveness, they neglect consumers\u2019 active participation. That is why some physicians still value face-to-face interactions. Even as we move toward the post-COVID era. <\/p>\n\n\n\n

So, it is vital that you face these challenges and find ways in which you can overcome them. As virtual interactions are here to stay. And so is the digital shift. <\/p>\n\n\n\n

<\/div>\n\n\n\n

What can you do? <\/strong><\/h4>\n\n\n\n
<\/div>\n\n\n\n
1 – Keep your Camera On<\/strong><\/h5>\n\n\n\n
<\/div>\n\n\n\n

Eye contact is important. And so is seeing a face. People tend to trust what they can see. That is a principle that you should rule by in your virtual interactions. And the benefits are sure to bring more humanity to your communication strategy<\/a><\/strong>. <\/p>\n\n\n\n

First, it captures non-verbal cues.<\/a> <\/strong>These range from nods smiles and shakes in disagreement. At the core, these cues are fundamental for the host to read the audience. Allowing it to assess the response to take on an immediate level. Thus, creating space for a quick readjustment in communication. One that can better engage the stakeholder. <\/p>\n\n\n\n

<\/div>\n\n\n\n

\u201cI hear, and I forget\u2026 I see, and I remember.\u201d- James Bigelow and Amy Poremba in \u201cAchilles\u2019 Ear? Inferior Human Short-Term and Recognition Memory in the Auditory Modality\u201d<\/strong><\/p><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

At the same time, it reflects confidence<\/a>. <\/strong>Although it is virtual, you have the obligation to tend to your verbal and body language. People are seeing you, connecting with you. And you want to make sure you do it the right way. So, by making eye contact and smiling, you allow people into your confidence, but also passion. <\/p>\n\n\n\n

Overall, the simple show of your face can lead to a notable increase in engagement<\/a>. <\/strong>Especially if all attendees follow the example. This creates an obligation to pay attention. But also a greater interest in taking active participation in the interaction. <\/p>\n\n\n\n

In this way, you become more \u201chuman\u201d in the eyes of the attendees. As you create eye contact, you break the wall and connect more easily. <\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
2 – Create a safe space to share ideas <\/strong><\/h5>\n\n\n\n
<\/div>\n\n\n\n

Turning your camera on is a way to start. However, not all participants will adhere to this. And so, you need to have other tools that will help you maintain the audience engaged. <\/p>\n\n\n\n

So, how can you make your attendees active participants<\/a>?<\/strong> Virtual interactions are often marked by conferences and presentations. Which counts with a high number of participants. Within this environment, it is harder to give attendees space to confidently interact. <\/p>\n\n\n\n

So, one thing you might want to consider is shortening your virtual meeting groups. When you do this you pave the way for: <\/p>\n\n\n\n

<\/div>\n\n\n\n