{"id":204296,"date":"2022-08-15T10:00:00","date_gmt":"2022-08-15T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=204296"},"modified":"2022-08-09T15:30:55","modified_gmt":"2022-08-09T13:30:55","slug":"dont-miss-the-top-5-pharma-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/pharma-marketing-trends\/dont-miss-the-top-5-pharma-marketing-trends\/","title":{"rendered":"Don\u2019t Miss the Top 5 Pharma Marketing Trends"},"content":{"rendered":"\n
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We are heading towards a shifting era in communication with content\u2019s digitalization. It\u2019s only natural that pharma brands wouldn\u2019t be immune to this new wave. Of course, some digital marketing trends will be transversal to many sectors. While some will be specific to a few of them.<\/p>\n\n\n\n

Here are our top 5 predictions when it comes to pharma marketing trends in 2022.<\/p>\n\n\n\n

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Top 5 Pharma Marketing Trends<\/strong><\/h2>\n\n\n\n
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2022 is the year of Video Marketing!<\/strong><\/h3>\n\n\n\n
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The power of video<\/a><\/strong> is no longer the future. It\u2019s more than established as one of the dominating trends in 2022. The worst part? Some pharma brands are letting this opportunity slip through their fingers. Particularly, when it comes to exploring the full potential of video as a communication tool<\/a><\/strong>. <\/p>\n\n\n\n

Video marketing online is a powerful element. It boosts the organic visibility, engagement<\/a><\/strong>, and conversion rates of a brand. Without a doubt, brands have discovered different ways in which to integrate video<\/a><\/strong> in their omnichannel approach.<\/p>\n\n\n\n

Still, have doubts? Take the case of HCP, as mentioned beforehand. Through an explainer video<\/a><\/strong>, you can provide relevant content that will meet their needs. In seconds you have shared with them educational content. Otherwise, they would have had to go through reading a long medical report<\/a><\/strong>. <\/p>\n\n\n\n

With explainers,<\/a><\/strong> you can educate HCP. As well as show them how your product and\/or treatment can help in specific medical conditions. <\/p>\n\n\n\n

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Still don\u2019t think it\u2019s possible? BlueNovius has two services that can help comprise your complex medical data into a video of 90 seconds or less. Discover more about our video marketing solutions<\/strong> <\/strong>PubExplainer<\/strong><\/a> and <\/strong>MedExplainer<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Book a call with our team to learn more.<\/strong><\/a><\/p>\n\n\n\n

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Forget Multichannel: welcome to the age of Omnichannel<\/strong><\/h3>\n\n\n\n
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Client\u2019s growing needs and the fusion between offline and online<\/a><\/strong> have led to the rise of Omnichannel. To make this distinction simple, \u201cmultichannel\u201d refers to \u201cmultiple channels\u201d<\/a><\/strong> in communication. \u201cOmnichannel\u201d, on the other hand, stands for \u201call channels\u201d.<\/p>\n\n\n\n

Say goodbye to the days when you once could manage separate campaigns on online channels. Being those social networks, e-mail paid campaigns, and even offline communication mediums. On the whole, pharma brands have now to align their communication channels with the target audience. <\/p>\n\n\n\n

Regardless of the chosen channels, make sure your values, story, message, and expertise are loud and clear. Remember that these days, all the channels will be connected. Therefore, consistency will be key in this modern age scenario<\/a><\/strong>.<\/p>\n\n\n\n

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The rise of Automation<\/strong><\/h3>\n\n\n\n
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It\u2019s no secret pharma brands are using AI in their communication strategy. One can tell by the growing popularity of automated processes in digital marketing<\/a><\/strong>. This style of technology is a wonderful investment for your marketing team<\/a><\/strong>. Especially if you want to release them from the heavy workloads they have to go through in their activity.<\/p>\n\n\n\n

Marketers can use automation in processes such as:<\/p>\n\n\n\n