{"id":204345,"date":"2022-08-29T10:00:00","date_gmt":"2022-08-29T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=204345"},"modified":"2022-11-03T11:06:44","modified_gmt":"2022-11-03T10:06:44","slug":"amazing-video-stats-pharma-marketers-just-cant-ignore","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/amazing-video-stats-pharma-marketers-just-cant-ignore\/","title":{"rendered":"Amazing Video Stats Pharma Marketers Just Can\u2019t Ignore"},"content":{"rendered":"
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Covid-19 created the perfect landscape for disruption in healthcare<\/a><\/strong>. It brought a sense of urgency as the interactions go remote and digital. Healthcare Professionals (HCP) transformed into digital natives. Nowadays they seek seamless experiences<\/a><\/strong>. Keep reading to discover some of the most amazing video stats that pharma marketers just can’t ignore.<\/p>\n\n\n\n

For the most part, the approach has at its core a customer-centric journey<\/a><\/strong>. It\u2019s all about the consumer experience. They expect high-quality, valuable content provided at the right time through the right channel. So HCP and patients are now looking at pharma companies as partners in their journeys.<\/p>\n\n\n\n

Tailoring the content to be spot on with each stage and target audience preferences<\/a><\/strong> in terms of consumption. This is how you guarantee the engagement you need to score time in the HCP schedule. <\/p>\n\n\n\n

With so much offer, you must get noticed and distinguished from the competition. You can achieve it by nurturing your prospects and clients with shareable, easy-to-digest, and minimum time spent.<\/p>\n\n\n\n

This is why we should look at what the numbers tell us about the consumers’ behaviours and preferences<\/a><\/strong>. This is why so many marketers already have video content as irreplaceable in their marketing strategy.<\/p>\n\n\n\n

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Read the amazing video stats pharma marketers just can\u2019t ignore<\/strong><\/h2>\n\n\n\n
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2022 Trends and Statistics of Consumers\u2019 Favorite: Video! <\/strong><\/h3>\n\n\n\n
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HCP: Remote Engagement<\/strong><\/h4>\n\n\n\n
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The new normal made HCP rush to adopt digital channels<\/a><\/strong> and telemedicine<\/a><\/strong> to interact with both patients and pharma reps. Almost 70% of HCP were digital natives in 2021. Their personal life experiences with mobile, social, and digital technologies also changed their own expectations for business interaction.<\/p>\n\n\n\n

Pharma companies need to rethink marketing materials’ efficiency for remote settings. Especially due to the use of video and interactive content increasing more and more. So, it\u2019s fair to say that disruption is the new normal. Each interaction with the HCP must be strategic and accountable.<\/p>\n\n\n\n

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Did you know that 95% of the message in a video is retained by the viewers against 10% when reading a text (<\/em><\/strong>Insivia<\/em>)?!… Start adding video to your marketing strategy today with <\/em><\/strong>PubExplainer<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n\n\n\n

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Customer-Centric Approach<\/strong><\/h4>\n\n\n\n
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A targeted marketing approach means delivering an experience with a multichannel approach<\/a><\/strong>. It goes beyond the product or brand domain. <\/p>\n\n\n\n

Both HCP and consumers use online channels to research and buy pharmaceutical products<\/a><\/strong>. So pharma companies need to adjust and evolve from a B2B to a B2C model, also connecting with the end-user.<\/p>\n\n\n\n

The consumption of Healthcare has changed. Word-of-mouth and physician referrals are being replaced by digital content. Marketing in this field today means branding, digital marketing<\/a><\/strong>, and traditional advertising altogether.<\/p>\n\n\n\n

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Content: Why Video?<\/strong><\/h4>\n\n\n\n
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Video has become a must-have within the marketing strategy<\/a><\/strong> for all businesses. By the same token, healthcare isn\u2019t an exception.<\/p>\n\n\n\n

What made a huge success among consumers were the Explainer videos<\/a><\/strong>. According to Wyzowl statistics, 94% of people have said to have watched this type of video<\/a><\/strong> to learn more about a product. 84% purchased due to that.<\/p>\n\n\n\n

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When looking at ROI (Return On Investment), in 2015 only 33% of video marketers confirmed that video usage benefited ROI. In fact, in 2021 the percentage is a statement in itself with 87% of video marketers confirming positive ROI with video marketing.<\/p>\n\n\n\n

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Amazing video stats: The top marketing stats for 2022<\/strong><\/h3>\n\n\n\n
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Video stats for marketers and executives<\/strong><\/h4>\n\n\n\n
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