{"id":204829,"date":"2022-09-21T10:00:00","date_gmt":"2022-09-21T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=204829"},"modified":"2023-04-13T12:19:11","modified_gmt":"2023-04-13T10:19:11","slug":"top-channels-for-hcp-education","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/engagement\/top-channels-for-hcp-education\/","title":{"rendered":"Top Channels for HCP Education"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.bluenovius.com\/demo-hp\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1.jpg?resize=800%2C563&#038;ssl=1\" alt=\"Top Channels for HCP Education\" class=\"wp-image-204844\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?resize=1024%2C721&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?resize=768%2C541&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?resize=1536%2C1082&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?resize=2048%2C1442&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/Top-Channels-for-HCP-Education-1-scaled.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the advent of the Internet, one\u2019s <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">information consumption<\/a><\/strong> habits have changed. Digital platforms have arisen as strong sources of education, especially for physicians.&nbsp;HCP education has changed a lot thanks to these new tendencies.<\/p>\n\n\n\n<p>Around 70% of EU&#8217;s HCP in 2021 were <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/urgency-the-new-normal-in-pharma-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital natives<\/a><\/strong>. In other words, they integrate technology into their work-life. It&#8217;s a way to better respond to patients\u2019 needs and growing demands for personalized, effective treatment. So, the internet has become home to HCP\u2019s education.&nbsp;<\/p>\n\n\n\n<p>With that in mind, we have gathered for you a list of the <strong>top channels for HCP education<\/strong> that pharma companies should consider in 2022.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-top-channels-for-hcp-education-to-consider\" style=\"font-size:38px\"><strong>Top channels for HCP education to consider&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>1 &#8211; Internet&nbsp;<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When HCP are not seeking information in medical journals, they turn to the Internet. Specifically to online search engines to find <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/time-to-take-the-lead-technology-vs-life-sciences\/\" target=\"_blank\" rel=\"noreferrer noopener\">key information on specific topics<\/a><\/strong>. And so, this is one of the main and preferred channels for HCP to find information.&nbsp;<\/p>\n\n\n\n<p>So, the question is what are they looking for online and where?&nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size:28px\"><strong>Side note: What do physicians use the internet for?<\/strong><\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Between 2013 and 2016 under the 40s EU HCP spent more of their time online &#8211; an average of around 70 minutes per day (Veeva). Some of it relates to performing specific tasks related to work, such as <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/pharma-email-marketing-best-practices-for-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">email reading.&nbsp;<\/a><\/strong><\/p>\n\n\n\n<p>The rest of the time, physicians are trying to <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">source valuable information<\/a><\/strong>. Especially info that can keep them up to date with the latest happenings in the field.&nbsp;<\/p>\n\n\n\n<p>Physicians use the Internet, then, to access information on:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong><a href=\"https:\/\/www.bluenovius.com\/news\/how-to-stop-fake-news-in-the-pharmaceutical-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Medical News<\/a><\/strong>;<\/li><li>New treatments;<\/li><li>New drugs;<\/li><li>Research and medical journals news.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most of the time, physicians start their journey online without knowing where to source the right information. That is why, about 50% of the time, HCP start by using search engines to direct their attention to the <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">most relevant sources<\/a><\/strong>. They find, then, within the Internet:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/websites-role-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">Websites<\/a><\/strong>;<\/li><li>Blogs;<\/li><li>News outlets;<\/li><li>Pharma company websites.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Internet is where you can <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/how-to-engage-successfully-with-your-healthcare-professionals\/\" target=\"_blank\" rel=\"noreferrer noopener\">find HCP <\/a><\/strong>and target them. All by using information that can turn their online quest resourceful, and your brand into a place of educational value.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>2 &#8211; Online medical journals<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Despite the value of <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-marketing-trends\/2022-pharma-tech-trends-whats-new\/\" target=\"_blank\" rel=\"noreferrer noopener\">immediacy in digital platforms<\/a><\/strong> and online search engines, medical journals are still one of the main sources HCP use to get relevant information in their field of work.&nbsp;<\/p>\n\n\n\n<p>A survey data comparison between 2019 and 2020 concluded that still 86% of <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/how-to-engage-successfully-with-your-healthcare-professionals\/\" target=\"_blank\" rel=\"noreferrer noopener\">healthcare professionals<\/a><\/strong> use medical journals for their work (Wolters Kluwer).&nbsp;<\/p>\n\n\n\n<p>Physicians value journals as <strong><a href=\"https:\/\/www.bluenovius.com\/news\/how-to-stop-fake-news-in-the-pharmaceutical-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">credible sources of information<\/a><\/strong>, because these are:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Peer-reviewed;<\/li><li>Supported <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">fact-checked information<\/a><\/strong> and data;<\/li><li>Reflect on the latest happenings and advancements in the field, offering access to distinct perspectives; and<\/li><li>The first touchpoint with new innovative research and theories.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Even though starting as physical publications, medical journals have been adapting to the growing digitization in the field. Thus, online access to these has become more ubiquitous over time. It&#8217;s due to a growing tendency for HCP to perform work-related activities on computers. That is why in 2021 69% of physicians in Europe still showed a preference for online journals as sources of <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-move-patients-away-from-disinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">educational information<\/a><\/strong> (PharmExec.).&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>3 &#8211; LinkedIn&nbsp;<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Healthcare\u2019s workforce is growing more and more digitized by the day. With busier schedules, and desktops constituting now a regular presence in the workplace, HCP feel more compelled to seek the immediacy and <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/urgency-the-new-normal-in-pharma-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactivity of online digital platforms<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p>Over 40% of physicians seem to take part in <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/pharma-companies-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">online networking activities,<\/a><\/strong> namely discussion groups. And LinkedIn is one of the platforms where you can find them. In Europe alone, it already counts over 163 million users. So, it is definitely a tool to consider. But why?&nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size:28px\"><strong>Side note: Why is LinkedIn vital in pharma marketing?&nbsp;&nbsp;<\/strong><\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/pharma-companies-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong> is a growing trend among pharma marketers. They found it a unique opportunity to establish a close link connection with HCP. Which is both valuable and resourceful.&nbsp;<\/p>\n\n\n\n<p>On the other end, there are physicians that see its value, because:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>It puts one in contact with brands and their latest news, product launches, and initiatives;<\/li><li>Allows a <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/pharma-companies-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">connection with other professionals<\/a><\/strong> in the field;<\/li><li>Paves the way for discussion and debate on key topics in the field that are of concern; and&nbsp;<\/li><li>Pulses the industry\u2019s trends.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The platform\u2019s potential and appeal to HCP present a unique opportunity for pharma. A chance to extend and strengthen their <strong><a href=\"https:\/\/www.bluenovius.com\/multichannel\/how-to-build-a-successful-omnichannel-strategy-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">multichannel communication strategy<\/a><\/strong>. All while reinforcing their brand awareness and presence both in the market and near the physicians.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>4 &#8211; Virtual conferences &amp; Webinars&nbsp;<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The pharmaceutical industry is ever-changing and evolving. The pace increased with the worldwide pandemic. There&#8217;s a necessity to respond effectively and quickly to the population\u2019s needs. So, HCP had to find new ways to <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/how-to-engage-successfully-with-your-healthcare-professionals\/\" target=\"_blank\" rel=\"noreferrer noopener\">educate themselves<\/a><\/strong> on the new products launched into the market every year.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The pace increased for pharmaceutical companies, as it did for physicians. Yes, they saw a dramatic decrease in office visits from patients. But they had to adapt to the <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/the-challenges-of-virtual-interactions-a-guide-to-humanity\/\" target=\"_blank\" rel=\"noreferrer noopener\">new technologies<\/a><\/strong> that bridged communication.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/the-challenges-of-virtual-interactions-a-guide-to-humanity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual conferences<\/a><\/strong> and Webinars became one of the preferred methods for keeping up to date with the latest developments in the field. In truth, 65% of European HCP demonstrated in the last year a preference for webinars. These are educational events that allow physicians to enter in contact with other practices in the field, and how they can be adapted, reinvented, or even perfected.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-make-your-virtual-conferences-interactive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webinars and online events<\/a><\/strong> break cultural barriers and timezones. In a way, they bring people from all corners of the globe together. Thus, these are unique learning experiences. Ones that open the door for continuing education and evolution in the field. Which brings value both to brands and HCP alike.&nbsp;<\/p>\n\n\n\n<p><strong>See some innovative ways to <a href=\"https:\/\/www.bluenovius.com\/pharma-challenges\/3-ways-to-make-your-virtual-conferences-interactive\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your virtual conferences more interactive<\/a>!<\/strong><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>5 &#8211; Video&nbsp;<\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video is a growing trend<\/a><\/strong> in pharma marketing. It has changed the way people access and consume information. Viewers tend to spend a whopping 100% of their time on websites and digital platforms that have videos. But how is this true for HCP?<\/p>\n\n\n\n<p>Already in the early 2010s physicians displayed a preference for <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content consumed online<\/a><\/strong> in different formats, such as video. It is an informative and interactive tool that has proven to be successful. Especially in translating complex information into memorable, bite-sized experiences.&nbsp;<\/p>\n\n\n\n<p><strong>Did you know that\u202695% of <a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">information conveyed via video<\/a> is retained by the viewer? (<em>Arkadin<\/em>)<\/strong><\/p>\n\n\n\n<p>This format is a tool thought to be useful. After all, it adapts to HCP&#8217;s schedules, helping them respond faster to patients\u2019 needs. And so, most of the <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">videos created in pharma<\/a><\/strong>, but also in other businesses are explainers.&nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size:28px\"><strong>Side note: What can I do with video explainers?<\/strong><\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video explainers<\/a><\/strong> constituted 74% of the videos created in 2021 (<em>Wyzowl<\/em>). These pharma companies share with HCP:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Details on a product\u2019s MOA;<\/li><li>Information about contraindications and results of a drug\u2019s effectiveness; and<\/li><li>Share research data collected throughout the different stages of the product\u2019s lifecycle.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are many benefits to <strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">including video in your marketing strategy<\/a><\/strong>. HCP see in them an educational value. One that is effective in changing opinions towards a brand and\/ or specific product.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video marketing<\/a><\/strong> might appear a consideration that implicates complex production productions. These are time-consuming for teams. So, there are already companies helping turn the process into a hassle-free journey.&nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"has-text-align-center wp-block-heading\" style=\"font-size:28px\"><strong>Start now, and be a brand of the future<\/strong><\/h6>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At <strong><a href=\"https:\/\/www.linkedin.com\/company\/bluenovius\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlueNovius<\/a><\/strong> we help medical teams turn their research and data into a memorable experience that is sure to stay imprinted on the HCP\u2019s minds.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sign up to learn more about <a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> and how you can make it part of your HCPs&#8217; education journey. Or <a href=\"https:\/\/www.bluenovius.com\/demo-hp\/\" target=\"_blank\" rel=\"noreferrer noopener\">book your free demo<\/a> of our <a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\" target=\"_blank\" rel=\"noreferrer noopener\">PubExplainer<\/a>, 90-second animated videos that will turn your complex data into a memorable experience.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the advent of the Internet, one\u2019s information consumption habits have changed. Digital platforms have arisen as strong sources of education, especially for physicians.&nbsp;HCP education has changed a lot thanks to these new tendencies. Around 70% of EU&#8217;s HCP in 2021 were digital natives. In other words, they integrate technology into their work-life. It&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":204844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3572,3573,3555,3576],"tags":[3484,3858,3544,3764,3776,3549,3534,3765,3746,3745,3723],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Channels for HCP Education | BlueNovius<\/title>\n<meta name=\"description\" content=\"Maximize HCP education efforts with the most effective channels. Discover top platforms for engaging and informing healthcare professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluenovius.com\/engagement\/top-channels-for-hcp-education\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Top Channels for HCP Education | BlueNovius\" \/>\n<meta name=\"twitter:description\" content=\"Maximize HCP education efforts with the most effective channels. 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