{"id":204860,"date":"2022-09-28T10:00:00","date_gmt":"2022-09-28T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=204860"},"modified":"2022-08-02T15:57:50","modified_gmt":"2022-08-02T13:57:50","slug":"closed-loop-marketing-2-0-the-digital-disruption-enhancement","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/pharma-challenges\/closed-loop-marketing-2-0-the-digital-disruption-enhancement\/","title":{"rendered":"Closed-Loop Marketing 2.0: The Digital Disruption Enhancement"},"content":{"rendered":"\n
\"Closed-Loop<\/a><\/figure><\/div>\n\n\n\n
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The closed-loop marketing approach uses data-driven actionable insights<\/a><\/strong>. On the whole, it’s done by capturing (on an ongoing basis) the healthcare professionals (HCP) and stakeholders’ feedback, behaviours, and preferences and updating the information in real-time. <\/p>\n\n\n\n

It allows enhancing personalization<\/a><\/strong> by looking at the audience’s reaction. And with that, readjusting the communications if needed. All with improved message tailoring and added value content. These elements address pain points by presenting solutions to their needs.<\/p>\n\n\n\n

Multi-disciplinary collaboration, between marketing and sales teams, is key. This, along with a shared Customer Relationship Management<\/a><\/strong> (CRM) tool. It enables consistency and clears metrics on the campaign’s performance to shape interactions. <\/p>\n\n\n\n

Tech advances of the latest years added a wider range of digital tools\/software. Pharma teams can make use of the business intelligence to have an updated 360\u00ba view of the customer. Not only that but also trace clear paths to optimize prospect-to-lead and lead-to-customer conversions<\/a><\/strong>.<\/p>\n\n\n\n

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Close-Loop Marketing (CLM): A Plus for Pharma Companies <\/strong><\/h2>\n\n\n\n
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In pharma, the integration of personal digital assistants (PDA) helped establish a wider foundation for the closed-loop approach. In fact, it was possible through the collection of user feedback, data analysis, and accurate actionable insights<\/a><\/strong> with real-time adjustments made possible.<\/p>\n\n\n\n

For HCP the goal is to deliver the best health experience and favourable outcomes to patients. Thus having the medical data at hand is a must for the patient\u2019s support and guidance. In other words, for the practice activities and professional learning path.<\/p>\n\n\n\n

For the patients, the main goal is to become knowledgeable of their care options. Now it’s possible in a transparent and easy-to-comprehend way. So providers enjoy multi-channel and mobile-friendly content<\/a><\/strong>. Especially if it fits with the patient’s pain points and meets the educational need at the right time.<\/p>\n\n\n\n

Using a closed-loop model in the strategy guarantees a more spot-on targeting. This with optimized market segmentation made possible by data analysis. After all, having the reports and performance results per base creates more meaningful interactions and valuable experiences for the audience<\/a><\/strong>.<\/p>\n\n\n\n

Using the conclusions retrieved from the Closed-loop marketing application, content develops and delivers. All by using a clear vision of the needs to address and solutions to show. Of course, the goal is to encourage engagement<\/a><\/strong>, develop the relationship, and reach conversion.<\/p>\n\n\n\n

One must look at HCP and other decision-makers preferences and predict their expectations with real-time adjustments. In the long run, it helps pharma teams to focus their efforts on what\u2019s considered most relevant by the audience. There are examples such as case studies<\/a><\/strong>, explainer videos, blog posts, or social proof.<\/p>\n\n\n\n

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Did you know that marketers who use video content grow revenue 49% faster than non-video users (WordStream)?!Start sharing snackable 90 seconds PubExplainer videos<\/a> with your HCP today with BlueNovius<\/a>‘ help! Book your meeting today!<\/a><\/strong><\/p>\n\n\n\n

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CLM and Targeted Approaches<\/strong><\/h3>\n\n\n\n
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As can be seen, digital customers expect valuable interactions, within a hybrid setting of business relationship development. Catering to their preferences creates positive customer experiences<\/a><\/strong> throughout the journey. In the long run, those lead to an effective conversion.<\/p>\n\n\n\n

CLM enables a targeted approach. It has higher profile awareness that allows better segmentation<\/a><\/strong>. As well as the creation of personalized resources. These elements ensure a continuous flow of interactions considered as added value by the audience. <\/p>\n\n\n\n

For the most part, it’s vital to know what is relevant and needed for each stage. All by generating data-driven insights<\/a><\/strong> that show the right direction and possible paths. On the whole, the preferences of the audience must be well accounted for and catered to.<\/p>\n\n\n\n

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Closed-loop marketing Benefits: Important to Note<\/strong><\/h3>\n\n\n\n
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Full awareness of the activities and efforts performance enhances the communication quality<\/a><\/strong>. It also narrows the targets to the ones with the higher probabilities to convert and fit size with the product\/service offered. This means higher qualified lead generation and conversion.<\/p>\n\n\n\n

The main goal? Becoming a trusted partner and go-to source for accurate educational medical data. For the most part it becomes easier to achieve through cost-effective data collection and content personalization<\/a><\/strong> with a positive impact on:<\/p>\n\n\n\n

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