{"id":204922,"date":"2022-10-12T10:00:00","date_gmt":"2022-10-12T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=204922"},"modified":"2022-08-09T15:26:54","modified_gmt":"2022-08-09T13:26:54","slug":"how-video-marketing-boosts-engagement-and-sales","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/how-video-marketing-boosts-engagement-and-sales\/","title":{"rendered":"How Video Marketing Boosts Engagement and Sales"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.bluenovius.com\/demo-hp\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-1.jpg?resize=721%2C452&#038;ssl=1\" alt=\"How Video Marketing Boosts Engagement and Sales\" class=\"wp-image-204935\" width=\"721\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-1.jpg?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-1.jpg?resize=300%2C188&amp;ssl=1 300w\" sizes=\"(max-width: 721px) 100vw, 721px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adding video to an email<\/a><\/strong> is one of the best boosts to your marketing conversions. It\u2019s the consumer&#8217;s preferred media format that will make your emails irresistible. After all, video marketing is the type of content that helps to give a boost to both your engagement and sales.<\/p>\n\n\n\n<p>The video complements the email. How? Overall by adding value in the way viewers are currently demanding, with a higher likelihood of <strong><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\" target=\"_blank\" rel=\"noreferrer noopener\">engagement and consumption<\/a><\/strong>. In fact, it\u2019s giving them what they want through the right channel at the right time.<\/p>\n\n\n\n<p>With an email video marketing strategy, you nurture your prospects, leads, and customers. All through shareable, easy-to-digest, and least <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">time-consuming resources<\/a><\/strong>. Moreover, these elements are delivered at the appropriate moment of their journeys.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:38px\"><strong>Video Marketing Content Strategy to thrive in the Healthcare industry<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through video content, complex data becomes <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy to consume<\/a><\/strong> and simple to understand. Altogether it is an advantage in the time-constrained and hyper-connected landscape of Healthcare providers and organizations.&nbsp;<\/p>\n\n\n\n<p>Given these points, let us explore a bit more about how email video marketing can increase your rates. Such as open rates by 19% and click-through rates by 65% (2), and have a positive impact on your Return To Investment (ROI).<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-top-3-reasons-for-video-email-marketing\" style=\"font-size:38px\"><strong><em>Top 3 Reasons for Video Email Marketing<\/em><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-rates\" style=\"font-size:38px\"><strong>1) <em>Rates<\/em><\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Emails with the word \u2018<strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a><\/strong>\u2019 in the subject have an extra 7% of open rate (1)<\/li><li>Emails with videos improve the click-through-rate by 300% (2)<\/li><li>59% of executives agree that between text and video on the same topic, <strong><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\" target=\"_blank\" rel=\"noreferrer noopener\">they are likely to choose video<\/a><\/strong> (3)<\/li><li>Teams that use videos in emails have a 16% higher open rate (4)<\/li><li>Reps that add videos to emails get a 26% increase in replies (4)&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>2) <em>Revenue<\/em><\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For the most part, 64% of consumers are more likely to <strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">buy after seeing a video<\/a><\/strong> (5) and 65% of executives will visit your site (6)&nbsp;<\/p>\n\n\n\n<p>By using video, <strong><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/video-in-medical-education-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketers have grown revenue<\/a><\/strong> 49% faster than non-video marketers (7) while lowering costs per lead by 19% (6)<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:38px\"><strong>3) <em>Authority building<\/em><\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Studies show that 54% of consumers want to see more video content from a brand\/business (8)<\/li><li>72% of customers said they would rather learn about a product\/service by video&nbsp; (9)<\/li><li>84% of people chose\/bought a product\/service by watching a brand\u2019s video&nbsp; (10)<\/li><li>96% of people have watched an explainer video to better understand or learn about a product or service (10)<\/li><li>5 Best Practices for Video Email Marketing<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.bluenovius.com\/demo-hp\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-2.jpg?resize=634%2C633&#038;ssl=1\" alt=\"How Video Marketing Boosts Engagement and Sales \" class=\"wp-image-204934\" width=\"634\" height=\"633\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-2.jpg?w=433&amp;ssl=1 433w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-2.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/07\/How-Video-Marketing-Boosts-Engagement-and-Sales-2.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 634px) 100vw, 634px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-5-best-practices-for-video-email-marketing\" style=\"font-size:38px\"><strong><em>5 Best Practices for Video Email Marketing<\/em><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol><li><strong><em>Have the word \u2018Video\u2019 on your subject. <\/em><\/strong>This will increase the open rate by 19%!<\/li><li><strong><em>Place the video below the email copy. <\/em><\/strong>Add context in a few words to guarantee it\u2019s not Spammed and that it conveys your message.<\/li><li><strong><em>Enable the autoplay feature, but keep the sound off. <\/em><\/strong>Viewers expect the video to play, but with the sound off to prevent blasting in a quiet environment!<\/li><li><strong><em>Get Sales Reps onboard. <\/em><\/strong>Sales emails that have video can reach 4 times higher ClickThrough Rate than the ones that don\u2019t<\/li><li><strong><em>Gather data to deliver a seamless experience. <\/em><\/strong>Through the video views, plays, and shares, you\u2019ll fit size in each segment, at each of the stages of their journeys&nbsp;<\/li><\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Did you know that to 51% of digital marketers, video content has the highest ROI of all marketing channels <\/em><\/strong><em>(<\/em><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/surprising-video-email-marketing-statistics\/\"><em>Campaign Monitor<\/em><\/a><em>)!<\/em><strong><em> Let us help you be one of them with <\/em><\/strong><a href=\"https:\/\/www.bluenovius.com\/for-marketing-teams\/\"><strong><em>PubExplainer<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-conclusion\" style=\"font-size:38px\"><strong><em>Conclusion<\/em><\/strong><\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s easier to watch an <strong><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer video<\/a><\/strong> than to read a block of text. By adding video content to the email marketing strategy, engagement and sales increase.<\/p>\n\n\n\n<p>Explainer videos are getting noticed. In the long run, they are a great tool to use throughout the HCP journey. It creates a <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/going-pro-in-life-science-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">seamless experience of content<\/a><\/strong> shared at the right time through their preferred channel.<\/p>\n\n\n\n<p>Bit-sized, easy-to-digest, and the least time-consuming, videos are the <strong><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/video-marketing-in-pharma-7-reasons-why-its-a-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\">most consumed media type<\/a><\/strong> in general. This trend seems to be here to stay. What consumers want, they must have!<\/p>\n\n\n\n<p>All in all, this results in better email rates and revenue growth. Leading to an increase in <strong><a href=\"https:\/\/www.bluenovius.com\/engagement\/generating-b2b-qualified-leads-in-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a><\/strong> and sales and a decrease in costs.&nbsp;<\/p>\n\n\n\n<p>Video content brings higher engagement and <strong><a href=\"https:\/\/www.bluenovius.com\/pharma-marketing-trends\/boosting-lead-generation-in-healthcare-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">more conversions to your business<\/a><\/strong>. So, don\u2019t stay behind. Start adding valuable and quality video content to your marketing strategy!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding video to an email is one of the best boosts to your marketing conversions. It\u2019s the consumer&#8217;s preferred media format that will make your emails irresistible. After all, video marketing is the type of content that helps to give a boost to both your engagement and sales. The video complements the email. How? Overall [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":204935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3567,3571,3569,3554,3568],"tags":[63,3684,3683,3685,3680,3499,1120,3500,3509,3506,3504,3520],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Video Marketing Boosts Engagement and Sales\u00a0<\/title>\n<meta name=\"description\" content=\"Video marketing is the type of content that helps to give a boost to both your engagement and sales. Find out more in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/how-video-marketing-boosts-engagement-and-sales\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Video Marketing Boosts Engagement and Sales\u00a0\" \/>\n<meta name=\"twitter:description\" content=\"Video marketing is the type of content that helps to give a boost to both your engagement and sales. 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