{"id":206125,"date":"2022-10-19T10:00:00","date_gmt":"2022-10-19T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=206125"},"modified":"2022-09-28T12:54:47","modified_gmt":"2022-09-28T10:54:47","slug":"top-5-email-marketing-tips-for-a-successful-strategy-in-pharma","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/email-marketing\/top-5-email-marketing-tips-for-a-successful-strategy-in-pharma\/","title":{"rendered":"Top 5 Email Marketing Tips for a Successful Strategy in Pharma"},"content":{"rendered":"\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?ssl=1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma.jpg?resize=800%2C534&#038;ssl=1\" alt=\"The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma\" class=\"wp-image-206126\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/The-5-Email-Marketing-Tips-for-a-Successful-Strategy-in-Pharma-scaled.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u200b\u200bIn Pharma, the need for knowledge comes from all ends. To meet, for instance, healthcare professionals&#8217; needs, it is vital to share your medical data and information in the right format. For that, emails are still playing a determining role in the industry, being a source of credibility and authority.<\/p>\n\n\n\n<p>To guarantee that you stand out from the competition, we bring you the top 5 email marketing tips to help you build a successful strategy!<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-email-marketing-in-pharma\" style=\"font-size:38px\">Email Marketing in Pharma<\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Digital and remote interactions have evolved and advanced in the past years. Consequently, the communication flow and online offers have increased dramatically. The digital native HCP now prefers receiving information, rather than having to go through a vast sea of resources. So, the content provided must be valuable, interactions meaningful, and the format, bite-sized.&nbsp;<\/p>\n\n\n\n<p>By having an agile, customer-centric marketing strategy, you\u2019ll distance yourself from the competition. Thus, ensuring that the right message is shared through the right channel, at the right time of the journey.&nbsp;<\/p>\n\n\n\n<p>With email marketing, pharma businesses can:<\/p>\n\n\n\n<ul><li>Increase brand awareness and authority;<\/li><li>Improve customer engagement;<\/li><li>Lower customer acquisition costs; and&nbsp;<\/li><li>Benefit ROI.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-target-audiences-in-pharma\" style=\"font-size:28px\">Target Audiences in Pharma<\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to McKinsey\u2019s Archetype, there are 4 major types of HCP interacting in Pharma. And these are:&nbsp;<\/p>\n\n\n\n<ul><li>Independent: don\u2019t value communication that much, and prefer evidence-based resources;<\/li><li>Transactional: are patient-centric and focused on cost;<\/li><li>Knowledge seekers: interested in educational materials;<\/li><li>Relationship seekers: the social type that cherishes valuable interactions with pharma reps.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/HCP-Archetypes-1.png?ssl=1\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/HCP-Archetypes-1.png?resize=800%2C570&#038;ssl=1\" alt=\"HCP Archetypes\" class=\"wp-image-206128\" width=\"800\" height=\"570\" srcset=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/HCP-Archetypes-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/HCP-Archetypes-1.png?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2022\/09\/HCP-Archetypes-1.png?resize=768%2C548&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/a><figcaption><strong>Source:<\/strong> <a href=\"https:\/\/www.across.health\/blog-article\/the-journey-towards-digital-natives-is-pharma-driving-against-the-traffic\" rel=\"nofollow\">Across Health<\/a> <\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-the-top-5-email-marketing-tips\" style=\"font-size:38px\">The Top 5 Email Marketing Tips<\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-choose-the-right-structure\" style=\"font-size:38px\">1. Choose the right structure<\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Start your email with a great <a href=\"https:\/\/www.bluenovius.com\/engagement\/pharma-email-marketing-best-practices-for-2022\/\">subject line<\/a>. Do keep it short and engaging, so curiosity is generated. In this part of the email, you must emphasize urgency. Alternatively, you can ask a question or single out one of your target audience&#8217;s pain points. <\/p>\n\n\n\n<p>In the body of your email, communicate effectively, never forgetting to keep a conversational, engaging tone. <\/p>\n\n\n\n<p>To give it an extra oomph, venture into adding interactive features that can help you strengthen your message&#8217;s power. Then, one valuable consideration is using a <a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/using-video-to-boost-email-marketing-results\/\">video<\/a> or images to make your email more appealing. <\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-share-great-content-at-the-right-time\" style=\"font-size:38px\">2. Share great content at the right time<\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your content must relate to HCPs. And, most importantly, you should deliver it as a seamless experience. <\/p>\n\n\n\n<p>To maximize your message&#8217;s impact, take into consideration the stage in which the physician is on the customer journey. It is all about sharing valuable knowledge that will meet the audience&#8217;s needs. For example, adding a video to the body of your email will boost engagement exponentially.  <\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\">Explainer videos<\/a> are particularly advantageous in the pharmaceutical industry given that these transform your medical information into bite-sized, time-saving content. <\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-tailor-the-message\" style=\"font-size:38px\">3. Tailor the message<\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Use the data you have on your target audience. Segment it correctly and use a content management system. And, most importantly, have options for each of the segments and of the stages in their journeys with you.<\/p>\n\n\n\n<p>By doing this, you will build trust, as well as authority. Furthermore, you will develop a partnership that\u2019s nurtured from both ends, as the consumer craves that guidance. <\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Did you know that emails with the word video on the subject are opened 7% more, than emails without&nbsp; <\/em><\/strong><em>(Social Media Week)<\/em><strong><em>?! Need snackable educational video content to share? Start today with <\/em><\/strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\"><strong><em>PubExplainer<\/em><\/strong><\/a><strong><em>!<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-don-t-forget-the-call-to-action-cta\" style=\"font-size:38px\">4. Don&#8217;t forget the call-to-action (CTA)<\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After having successfully engaged your audience through accurate, engaging content, it is time for HCPs to know what to do next&#8230; <\/p>\n\n\n\n<p>Add a unique CTA according to the next logical step in the customer\u2019s decision-making process. And remember not to confuse them by adding multiple CTAs and links. Keep it simple and assure that they continue that journey with you.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-track-and-monitor-campaign-performance\" style=\"font-size:38px\">5. Track and monitor campaign performance<\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To be successful, you must keep an eye on your customer&#8217;s behaviors and preferences. Thus, it is important that you keep track of:<\/p>\n\n\n\n<ul><li>Video plays\/ views;<\/li><li>The click-to-open rate (CTOR);<\/li><li>The click-through rate (CTR);<\/li><li>The open rate (OR); and<\/li><li>The conversion rate (CR). <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>This knowledge allows you to improve what is not working so well while enhancing what is working best. Future engagements will become even more tailored and fit to size with the segments and journeys.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Did you know that marketers who use video content grow revenue 49% faster than non-video users <\/em><\/strong><em>(WordStream)<\/em><strong><em>?! Don\u2019t be left behind and start sharing snackable 90 seconds <\/em><\/strong><a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\"><strong><em>PubExplainer<\/em><\/strong><\/a><strong><em> videos with your HCP today!<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-takeaway\" style=\"font-size:38px\">The Takeaway<\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the most important elements is segmentation. You must segment and take into consideration each step of the journey. This way you build trust among HCP, becoming relevant and a go-to source.<\/p>\n\n\n\n<p>Each interaction must be meaningful and delivered at the right time through the right channel in the preferred format. Place the customer at the center of all action, communicate effectively and add value through video content.&nbsp;<\/p>\n\n\n\n<p>By keeping track of your campaigns&#8217; performance and by understanding the audience behaviors and preferences, your pharma company will thrive with a low-cost-effective video email marketing strategy!<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-hand-picked-related-content\" style=\"font-size:28px\">Hand-picked related content:<\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/emailmarketing\/good-pharma-marketing-emails-great\/\">5 Ways to Make a Good Pharma Marketing Email Great<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/emailmarketing\/kickstart-email-marketing-pharma-brand-5-simple-steps\/\">Email Marketing for Pharma Explained in 5 Simple Steps<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/using-video-to-boost-email-marketing-results\/\">Using Video to Boost Email Marketing Results<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200b\u200bIn Pharma, the need for knowledge comes from all ends. To meet, for instance, healthcare professionals&#8217; needs, it is vital to share your medical data and information in the right format. For that, emails are still playing a determining role in the industry, being a source of credibility and authority. To guarantee that you stand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":206126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3893],"tags":[3920,3917,3919,3913,3909,3910,3911,3918,3914,3916],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Email Marketing Tips for a Successful Strategy in Pharma<\/title>\n<meta name=\"description\" content=\"To face pharma\u2019s competitiveness, there are 5 email marketing tips you need to follow to create a successful strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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