{"id":207172,"date":"2023-03-22T10:00:00","date_gmt":"2023-03-22T09:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=207172"},"modified":"2023-03-17T13:11:07","modified_gmt":"2023-03-17T12:11:07","slug":"medical-videos","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/pharma-marketing-trends\/medical-videos\/","title":{"rendered":"Visualizing Health: Using Medical Videos to Advance Patient Health Literacy"},"content":{"rendered":"\n
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Each year medical videos prove to be a valuable tool for educating patients and helping them develop greater knowledge of their health conditions. In 2023, the trend will remain the same. Videos are a valuable content format that can explain complex medical procedures, demonstrate treatment options, and show patients how to take care of themselves at home. The possibilities are endless and the results are outstanding.\u00a0<\/p>\n\n\n\n

Studies on patient health education videos by scholars in journals such as the National Library of Medicine reflect this impact of video. According to these, medical videos can increase patient knowledge and understanding by 38%<\/a>, therefore speeding up the comprehension of complex scientific concepts. Furthermore, it contributes to a significant decrease in anxiety (22%)<\/a> related to surgery and delicate procedures. <\/p>\n\n\n\n

In this blog post, we will look over the benefits of medical videos and some tips that will help you advance patient health literacy effectively.<\/p>\n\n\n\n

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What to consider when using medical videos to <\/h2>\n\n\n\n

advance patient health literacy<\/h2>\n\n\n\n
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Using medical videos in your patient education strategy is not a straightforward task. You must ensure that your video is relevant to your audience by keeping the patient\u2019s needs and interests in mind. Length <\/strong>and content <\/strong>are the two commanding words that will dictate the success of your efforts. Medical videos ought to be brief, engaging, and, most of all, informative. Then, it is all about aligning the patients\u2019 interests with their needs and level of knowledge. <\/p>\n\n\n\n

Following this line of thought, we will look over some of the main factors behind medical video creation and their use that should be considered. <\/p>\n\n\n\n

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1# Enhance the patient experience with medical<\/h3>\n\n\n\n

explainer videos and visual graphics <\/h3>\n\n\n\n
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Patients are surrounded by a plethora of online health resources to choose from. However, most of these are neither credible nor easy to understand. It is here that medical videos come into action. These videos allied with the use of visual graphics help enhance the patient experience and understanding of medical conditions. <\/p>\n\n\n\n

There are different types of medical videos – testimonials, product demos, explainer videos, and more. Explainer videos are the most successful in helping increase brand awareness of a particular product and service. These are useful for explaining complex medical procedures, demonstrating how different organs work, and much more. When allied with visual graphics and animations, these videos are beyond impactful. <\/p>\n\n\n\n

Here\u2019s an example for you to visualize this. If a patient undergoes heart surgery, a medical animation can help explain the procedure in detail. Therefore, showing the patients what happens during the surgery, how the heart is repaired, and how long the procedure will take. This will alleviate patients\u2019 anxiety<\/a> and fears, as well as improve their overall experience.<\/p>\n\n\n\n

At BlueNovius, we have created MedExplainer<\/a> an impactful digital solution that helps pharma and life science companies make patients’ experiences with their brand more accessible and engaging. With MedExplainer, you can provide detailed insight into: <\/p>\n\n\n\n