{"id":207211,"date":"2023-03-27T10:00:00","date_gmt":"2023-03-27T08:00:00","guid":{"rendered":"https:\/\/www.bluenovius.com\/?p=207211"},"modified":"2023-03-24T11:54:34","modified_gmt":"2023-03-24T10:54:34","slug":"pharma-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.bluenovius.com\/healthcare-marketing\/pharma-brand-awareness\/","title":{"rendered":"Increase Pharma Brand Awareness with Medical Explainer Videos"},"content":{"rendered":"\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2023\/03\/Increase-pharma-brand-awareness-with-medical-explainer-videos.jpg?ssl=1\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.bluenovius.com\/wp-content\/uploads\/2023\/03\/Increase-pharma-brand-awareness-with-medical-explainer-videos.jpg?resize=799%2C533&#038;ssl=1\" alt=\"Increase-pharma-brand-awareness-with-medical-explainer-videos\" class=\"wp-image-207230\" width=\"799\" height=\"533\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is known that pharmaceutical companies invest a significant portion of their budget in new drug development to improve patients\u2019 quality of life. Nonetheless, without an effective marketing strategy, these new drugs are most likely not to reach the intended target audience. &nbsp;Thus, leading to poor sales and lost revenue. Your focus should then lie on how to increase your pharma brand awareness. <\/p>\n\n\n\n<p>Valuing and investing in brand awareness will allow you to reach a wider and more qualified audience which will result in an increase in the uptake of your new drugs. One way to achieve this goal is to make medical explainer videos part of your strategy.\u00a0<\/p>\n\n\n\n<p>Continue reading to dive into the realm of pharma brand awareness and uncover the advantages of incorporating medical videos into your overall marketing and <a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/product-launch\/\">product launch<\/a> strategy.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-why-is-brand-awareness-important-for-pharma-companies\" style=\"font-size:38px\">Why is brand awareness important for pharma companies?<\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brand awareness is the key to differentiation. Particularly in pharma, where there is strong competition to stand out, brand awareness is the missing puzzle piece to help brands take their marketing strategies to the next level. Firstly, it allows you to establish your brand identity and communicate your message. Then, it helps to build trust and credibility with patients, which is essential in the healthcare industry. Remember, patients are more likely to trust and use drugs from companies they are familiar with.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-the-role-of-medical-videos-in-boosting-pharma-brand-awareness\" style=\"font-size:38px\">The role of medical videos in boosting pharma brand awareness<\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;Medical explainer videos are short, engaging animations that attempt to simplify complex scientific data and terminology into easy-to-understand content. These videos can be used to educate:<br><\/p>\n\n\n\n<ul><li>Key stakeholders;<\/li><li>Healthcare professionals;<\/li><li>Patients; and&nbsp;<\/li><li>General public.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The functionalities of medical explainer videos are endless. You can use them to showcase the benefits of a drug and how it works, its mechanism of action, and guidelines for use. The possibilities are endless. It all depends on who your target audience is. <\/p>\n\n\n\n<p>For example, for physicians, BlueNovius presents a strain of its explainer videos called <a href=\"https:\/\/www.bluenovius.com\/pubexplainer\/\">PubExplainer<\/a> that focuses on sharing detailed insights into:<\/p>\n\n\n\n<ul><li>A drug\u2019s MoA;<\/li><li>Treatment guidelines;<\/li><li>Protocols;<\/li><li>Medical devices, etc.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Whereas for patients, we have <a href=\"https:\/\/www.bluenovius.com\/medexplainer\/\">MedExplainer<\/a>, snackable animations that help turn complex scientific terminology and information more accessible to patients, such as:<\/p>\n\n\n\n<ul><li>General disease characteristics;<\/li><li>Causes &amp; symptoms;<\/li><li>Diagnosis;<\/li><li>Treatment options, etc. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The use of medical explainer videos in healthcare has been increasing over the years. One of the main reasons is because of the growing and stronger competition in the field. Through a short, simple video, you can not only turn your scientific data more accessible to your audience but also leave a lasting impression by making your brand\u2019s values known. This way, pharma, and life science organizations are using medical explainer videos to increase brand awareness.&nbsp;<\/p>\n\n\n\n<p>With<strong> increased reach<\/strong>, <strong>accessibility<\/strong>, and <strong>value-packed interactions<\/strong>, your brand becomes more easily recognizable.\u00a0<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Learn more about the different uses of medical explainer videos and how you can integrate them into your digital marketing strategy by booking your <\/em><a href=\"https:\/\/www.bluenovius.com\/book-pe\/\"><em>PubExplainer<\/em><\/a><em> or <\/em><a href=\"http:\/\/v\"><em>MedExplainer<\/em><\/a><em> free demos today!<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-benefits-of-medical-explainer-videos\" style=\"font-size:38px\">Benefits of medical explainer videos<\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The benefits of medical explainer videos are multi-dimensional. And using these animations in your pharma brand awareness strategy has even more advantages.&nbsp;<\/p>\n\n\n\n<p><strong>1 &#8211; Explainer videos <\/strong>are an excellent content format to help you simplify hard-to-understand scientific information and medical concepts. Patients are alien to medical jargon, so oftentimes it is difficult for them to connect with a pharmaceutical brand due to the language and terminology used. Medical explainer videos help you, then, bridge this gap by presenting the needed information in an easy-to-understand format.<\/p>\n\n\n\n<p><strong>2 &#8211;&nbsp; Medical explainer videos <\/strong>are more engaging than traditional text-based content. Videos are more likely to hold the viewer\u2019s attention than long manuscripts and can convey more information in a shorter time span.&nbsp;<\/p>\n\n\n\n<p><strong>3 &#8211; You can extend your reach and message to a wider audience. <\/strong>You can share your medical explainer videos on different online digital platforms that can effectively increase the reach of your message.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-create-an-effective-medical-explainer-video\" style=\"font-size:38px\">How to create an effective medical explainer video<\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;To create an effective medical explainer video, you need to bear in mind the need for careful planning and execution. You want to ensure that way you present to your target audience is of the utmost relevance and interest to them. Only then, you can successfully work toward increasing your brand awareness.&nbsp;<\/p>\n\n\n\n<p>Here are some tips that will help you create a video that speaks to your target audience:<\/p>\n\n\n\n<ul><li><strong>Know your audience<\/strong><br>Before creating content, it is important to understand the audience you intend to target. Who are they? What are their pain points? What are their interests? Answering these questions will help you create a video that specifically attends to their needs and concerns.<\/li><\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong>Keep it simple<\/strong><br>Scientific data and medical information are usually complex and difficult to comprehend. Therefore, when creating your medical explainer videos, you need to keep the used language and visuals as simple and accessible as possible, so your message is easy to understand.<\/li><\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong>Keep it short<\/strong><br>People\u2019s attention span is ever decreasing, mostly due to our access to the most varied types of information and content whenever we want. The key to successful content today is to grab the target audience\u2019s attention right in the beginning. You want to be time-efficient and captivating enough to keep the target audience engaged throughout the whole video. A good video length for you to work with is between 60 and 90 seconds.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"h-takeaway\" style=\"font-size:38px\">Takeaway<\/h4>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brand awareness is essential for present-day pharmaceutical companies to reach their target audience and increase the uptake of their drugs and services. Medical explainer videos are a powerful digital tool to achieve this goal. These can simplify your complex scientific data, engage viewers and increase the reach of your message &#8211; all in 2 minutes or less. By creating effective medical video content, you can establish yourself as a trusted and credible brand in the healthcare industry.\u00a0<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-hand-picked-related-content\" style=\"font-size:28px\">Hand-picked related content: <\/h5>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/videomarketing\/patient-physician-patient-gap-surgical-procedures\/\">How to Easily Clarify Surgical Procedures to Patients<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/video-marketing-growth-success\/animated-explainer-videos-in-pharma-whats-the-catch\/\">Animated Explainer Videos in Pharma: What&#8217;s the Catch?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluenovius.com\/healthcare-marketing\/building-physician-trust\/\">Building Physician Trust in Pharma Through Valuable Medical Video Content <\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is known that pharmaceutical companies invest a significant portion of their budget in new drug development to improve patients\u2019 quality of life. Nonetheless, without an effective marketing strategy, these new drugs are most likely not to reach the intended target audience. &nbsp;Thus, leading to poor sales and lost revenue. Your focus should then lie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":207231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[4114,4108,4109,4113,4112,4110,4107,4111],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Brand Awareness with Medical Explainer Videos<\/title>\n<meta name=\"description\" content=\"Increase your pharma brand awareness with medical explainer videos. 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